News
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Unlock the full power of machine learning for your campaigns
By Carli Gey van Pittius, Head of Digital Media at +OneX Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a […]
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Black-owned private equity and venture capital firm acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s leading digital outdoor media owners. These funds will […]
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Announcing expanded offering Striata South Africa rebrands to Tilte
Founded in a suburban Johannesburg garage in 1999, Striata rapidly grew to become a leader in the digital customer communications space. As technology has accelerated, however, so have the expectations […]
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Evolving and growing together is key to a thriving OOH industry
By Lizelle Mc Connell, Sales Director at Tractor Outdoor Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the […]
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OLIVER to invest over R2-million in upskilling talent in 3 years
Inside digital agency, OLIVER, is set to invest over R2-million in upskilling local talent within the next three years. This follows a successful sponsored learnership partnership with Red and Yellow […]
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and […]
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Fusion22 to be launched tomorrow
The most comprehensive media study ever produced in South Africa will be launched tomorrow. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and […]
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Loadshedding – what should employers know?
By Jacques Van Wyk, Director and Michiel Heyns, Senior Associate at Werksmans Attorneys The recent announcement of the resumption of loadshedding throughout the country may have severe implications for business […]
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Hook, Line & Sinker plugs an additional CBI-electric brand
CBI-electric: low voltage has renewed its 12-month media and marketing retainer with integrated PR and Marketing agency, Hook, Line & Sinker (HLS). Success of the agency’s robust phase 1 marketing […]
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MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of […]
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RAPT Creative appoints Partner: Creative and Strategy
RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]
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Africa’s Entertainment and Media Industry has become more digital and dependent on advertising
From video games and live streaming, to advertising and internet consumption, we take a look at where consumers are spending their time and money. PwC Africa is pleased to present […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
