News
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SA’s biggest-ever digital billboard is coming – and it’s solar
Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH) platforms, has announced a new digital billboard site […]
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Designing memorable customer experiences
By Liezel Jonkheid, Director at The Consumer Psychology Lab There are iconic luxury brands that have mastered the art and science of designing extraordinary customer experiences. One of the best […]
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Brand resilience: The key to business survival in 2023?
Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds. A number […]
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2023 Marketing trends every marketing manager needs to know
By Kevin Matos, Senior Customer Engagement Consultant at Decision Inc. It is no secret that businesses have had quite a challenging year amidst the current macroeconomic climate. The word of […]
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SASKO launches its fresh new look and brand promise
SASKO, an iconic brand that has been touching the lives of millions of South Africans every day for over 90 years, has unveiled a fresh new look with a brand-new advertising campaign. […]
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Zoho Corp. to open new office in Johannesburg
Zoho Corp., the global technology company, has announced that it will be opening a new office in Johannesburg to accommodate its growing employee base in the country and cater to […]
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Outcome of the ACA Members meeting regarding Loeries article
The actions of Mr. Jarred Cinman, in his capacity as Board Director of The Association for Communication and Advertising (ACA), were deliberated and voted upon at a meeting of the […]
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When more is less: Tackling oversaturation in the OOH industry
By Ben Harris, Managing Director at Tractor Outdoor Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We’re running out of space for […]
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When the growing gets tough, become life-centric
By Haydn Townsend, Africa Lead for Accenture Song in Africa Many are turning to technology in the hopes that a new digital approach will reshape their operations and keep them […]
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Idea Hive ventures into the East African market
Idea Hive an innovative performance marketing agency has made its inaugural launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies […]
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Zayd Abrahams announced as Chief Marketing and Strategy Officer at Tiger Brands
Tiger Brands has announced Zayd Abrahams as its Chief Marketing and Strategy Officer. He joins the consumer goods manufacturer’s executive leadership team on 1 January 2023, reporting to company CEO […]
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Coca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
