News
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Field Force: A sales and merchandising storm to be reckoned with
In a Post Covid-19 landscape accompanied with contracted consumer spending, the need for face-to-face sales and merchandising remains imperative for brands, if not more important than before. Ultimately, brands need […]
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Greenwashing advertising sometimes misses the mark
By Dashni Vilakazi, Managing Director at The MediaShop Greenwashing is essentially promoting products and services that are good for the planet and its people – a noble cause at first […]
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How to manage cybersecurity in a risk-averse world
In its African Cyberthreat Assessment Report for 2021, Interpol found that at a conservative estimate, cyberattacks are costing the country some R2.2-billion annually. Research by antivirus provider Kaspersky also found […]
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Panda appoints Tribeca as its strategic communications partner
Panda, a free-to-download app that provides access to affordable mental health and wellness support, has appointed Tribeca Public Relations (Tribeca) as its communications partner. Tapping into its proven strategic communications […]
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Top challenges in achieving consistent customer experience across franchise operations
By Liezel Jonkheid, Director of the Consumer Psychology Lab A key factor in the success of franchising is its process model, which defines how the operation works. Each franchise operates […]
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Audio ads deliver publishers a 25% revenue increase, without disrupting user experiences
Advertisers across sectors have seen a positive return on their audio advertising investment placed on web, mobile and other online content. ‘With such high listen-through rates, it is no surprise […]
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SodaStream unveils its new 360° repositioning
Following its digital transformation and consumer centric strategy launched three years ago, SodaStream, the world’s leading sparkling water brand, is tapping into its consumers’ growing interest in design, innovation, mixology […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll […]
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Why South African businesses going paperless can do more harm than good
By Jane Molony, executive director of the Paper Manufacturers Association of South Africa (PAMSA) With South Africa celebrating Arbor Month in September, it is a good time to appreciate the […]
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An intersectional approach to unfair discrimination based on pregnancy
By Nivaani Moodley (Partner), Joani van Vuuren (Senior Associate) & Jamie Jacobs (Associate) at Webber Wentzel Unfair discrimination on the grounds of pregnancy is prohibited under South African law. Despite […]
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DUO Marketing + Communications joins global Public Relations and Communications Association
DUO Marketing + Communications, a specialist provider of public relations and digital marketing solutions to business-to-business (B2B) technology companies in Africa, has announced that it has registered as a member […]
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Make a difference where you work, live, learn or play
‘South Africa is facing a waste crisis, but every citizen can make a difference to reduce the amount of waste that pollutes our environment or ends up in landfill.’ This […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
