News
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New WE Brands in Motion study uncovers: Brand purpose is facing a pressure test
WE Communications (WE) has released its latest Brands in Motion global report, “The Bravery Mandate: Make It Real”. The data reveals growing skepticism over whether brands are ultimately delivering on […]
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VMLY&R wins Brown-Forman South Africa account
It’s happy hour at VMLY&R South Africa as the agency celebrates their new partnership with Brown-Forman South Africa, home of popular spirits brands El Jimador and Jack Daniels. As the […]
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What’s the difference between an influencer and a content creator?
By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]
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Why outdoor media owners should be thinking about their content strategy
Commercial Director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. Around a decade ago, the term “content strategy” was […]
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Influencer marketing meets performance marketing as Idea Hive joins forces with Nfinity
Idea Hive, a cutting-edge performance marketing agency, recently partnered with Nfinity, one of the market leaders in influencer marketing, with the brand goal of nourishing, building and elevating existing media […]
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Simple yet bright idea: Gigantti decreases the brightness of its ads in order to save energy
One of the largest consumer electronics retailers in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness […]
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The Great Streaming Boom: SA’s eye for value drives local viewing patterns
Regardless of their income bracket, South Africans have always been savvy about getting their content fix. Enter what has been dubbed the Great Streaming Boom; a mass move to video […]
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in_Broadcasting leads the not-so-silent digital media revolution in South Africa
Just 12 months ago, veteran DJ and digital broadcasting entrepreneur, Jon Savage, told South Africa’s media industry that it needed to revolutionise if it was to survive the digital wave. […]
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Outdoor Network boosts digital presence in Johannesburg
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial […]
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New BMW brand campaign embodies rebellious joy
The significance of “joy” for the next generation is a choice, not just a feeling. This is the strategic insight borne out of Wunderman Thompson SA that informed the manifesto […]
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Hook, Line & Sinker recruits two prominent news reporters
The always-on news team at Hook, Line & Sinker just got bigger with the addition of former e-TV News reporter, Anelisa Tuswa and ex-Daily Maverick general news journalist, Karabo Mafolo. […]























