News
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MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of […]
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RAPT Creative appoints Partner: Creative and Strategy
RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]
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Africa’s Entertainment and Media Industry has become more digital and dependent on advertising
From video games and live streaming, to advertising and internet consumption, we take a look at where consumers are spending their time and money. PwC Africa is pleased to present […]
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Boomtown launches new brand positioning for EASIGAS
EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers across Southern Africa, with a campaign devised and implemented by Boomtown. One of the leading suppliers of […]
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Finding Waze to drive visibility for women-owned businesses
In a first-of-its-kind in Africa, Momentum is driving an interactive collaboration with global navigation software company, Waze, to highlight and drive support for South African women-owned businesses. This initiative seeks […]
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Clickatell research finds travellers embrace mobile messaging and payments with travel brands
Clickatell, the CPaaS innovator and Chat Commerce leader, revealed the results of its latest Chat Commerce Trends Report: Travel Edition, which uncovers new insights about how today’s consumers want to […]
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World Mental Health Day: Creating a culture of wellness in the workplace
Employees today are accountable for making mental health in the workplace a business priority. This includes creating a stress-free work environment, as well as being empathic and responsive to the […]
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Boomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting to rebirth the brand, both locally and abroad. The decision to partner with the agency was made by […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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The Courier Guy: “handling your package” with humour
As South Africans, we’ve got a lot on our plates. From managing the daily crime and corruption to living without power for hours on end, as well as skyrocketing food […]
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The role of compliance in building a more cohesive OOH industry
By Michael Brits, General Manager at Tractor Outdoor Out of home (OOH) media is a powerful tool for conveying your brand message. And just as you would choose a creative […]
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Through education more women can become economic participants
The Professional Provident Society (PPS) celebrates and promotes the need for continuous gender equity gains. The financial services provider is cognisant of the impact made in the 1956 women’s march […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
