News
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Wunderman Thompson reveals world’s most inspiring brands for 2022
Google, Apple, Samsung and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s “Inspire Score: Top 100 2022”, released this month. Now in its third year, […]
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Tractor Outdoor acquires boutique media company
Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out of home (OOH) media owner Tractor Outdoor has since announced that it will take […]
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Hollard truck-stop partnership puts drivers’ well-being first
Truck drivers are vulnerable to considerable cardiovascular and other risk factors, exacerbated by a sedentary lifestyle, limited access to healthy food at rest stops and sleep disruption. Their frequency of […]
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The PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other […]
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SAMRO launches new platform where members can check if they have unclaimed royalties
The Southern African Music Rights Organisation (SAMRO) is excited to launch a new digital platform that will help members who have royalties accumulated and are due to them because of […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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Global alignment sees a 60-year partnership come to an end
One of the top automotive brands in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account; business that […]
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Tribeca injects new blood into content team with two appointments
Tribeca Public Relations has recently welcomed two new members to its content team, Zweli Mokgata as head of content and Yolisa Mkele as a content account manager. The two seasoned […]
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There are some things you should never do Naked
Fully digital insurance platform, Naked, has taken the wraps off its latest radio, outdoor and digital campaign, titled “Never when you’re Naked”. Rolling out in phases, the campaign kicked off […]
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Primedia Outdoor launches 2 new food gardens in support of World Food Day
In support of World Food Day, which took place last month and the #LeaveNoOneBehind theme, Primedia Outdoor in partnership with Food & Trees for Africa (FTFA) and local municipalities have […]
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Are Chief Marketing Officers battling with attribution models?
By Glenn Gillis, CEO at Sea Monster ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ The famous saying by successful US […]
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African mobile operators can emerge as digital marketing leaders
Upstream, the global mobile marketing technology specialist has announced that it will be attending this year’s AfricaCom event, on 8-10 November in Cape Town, to highlight the power of its mobile […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
