News
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Marketing to children in a digital world walks a fine line between ethics and opportunity
By Glenn Gillis, CEO at Sea Monster Generation Alpha has more screen exposure than any other generation before it and with the technological boom, the average toddler can work an […]
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Listen to the customer but stay within the law
By Nomaswazi Nxumalo, Associate at Webber Wentzel Since the global pandemic, customer demands have evolved. It has become even more important for retailers to listen to the voice of the […]
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Does your brand have its own distinctive Customer Experience DNA?
By Liezel Jonkheid, Director at the Consumer Psychology Lab Ever wondered how certain brands manage to create a distinct and consistent experience about them, no matter where, when or how […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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Celebrating a true South African legend – Bokomo turns 100 years young
One of South Africa’s favourite breakfast brands, Bokomo, is turning 100 this year. And to celebrate this huge milestone, a special TV commercial was created showcasing lovable characters that illustrate […]
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ACA announces 2022/2023 Board of Directors
The incoming Board of Directors of the Association for Communication and Advertising (ACA) for 2022/2023 was announced at the association’s 75th Annual General Meeting held on Wednesday 06th July 2022 […]
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A rapidly changing landscape
By Isla Prentis, Intelligence Lead at Tirisano Consulting It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media […]
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The power of hyperlocal advertising, where consumers eat, shop, play and stay
Agencies sometimes overlook street furniture advertising as a big campaign platform. John Faia, General Manager at Street Network, argues that changing commuter patterns and access to consumers makes street furniture […]
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Retailers using AI should be aware of personal privacy and cybercrimes issues
By Wendy Tembedza, Partner at Webber Wentzel Artificial intelligence (AI) is being deployed to help shoppers make better choices, but retailers must be aware of their obligations under personal privacy […]
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New Fiery FS500 DFE platform expands printing capabilities in Konica Minolta bizhub C750i Series
Electronics For Imaging, Inc. and Konica Minolta Business Solutions Europe GmbH (Konica Minolta) have teamed up to bring professional colour prints and to bring print back in-house. The Fiery IC-420 […]
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Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
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Le Tour de IP
By Duncan Potgieter, Associate at Webber Wentzel Every July, professional cyclists from around the world gather to compete in the most beautiful (yet brutal) bicycle race in the world, le […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
