News
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Global report: 45% of people have not felt true happiness for more than two years
88% of people are looking for new experiences to make them smile and laugh 91% of people prefer brands to be funny 72% would choose a brand that uses humour […]
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It’s time to rethink customer engagement
By David Steyn, Business Manager: Customer Engagement at Decision Inc. Customer engagement (CE) has become a commodity. It’s the definitive metric by which organisations are measured and defines customer loyalty […]
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Light-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an “upside” to look forward to, even […]
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How not to approach digital strategy in 2022: a Social Media Manager’s guide
By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
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Timing is everything in the Labour Court: Dismissing a claim due to inordinate delay
By Lizle Louw (Partner), Amy King (Knowledge Lawyer) and Bianca Viljoen (Trainee Attorney) from Webber Wentzel The speedy resolution of labour disputes has long been a core principle of employment […]
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South Africa’s Most Liked Ads – No surprise who’s made the list again
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 on Friday June 10 – no surprises here – FCB Joburg dominated the line-up with five Proudly […]
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On-premise ERP is as much a trend as the cloud
Enterprise resource planning (ERP) systems have undergone significant evolutions and revolutions over the past few years. From increased capacity, scale and agility to refined business functionality, ERP is changing how […]
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RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand […]
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Abuse of Employee Tax Incentive exploits the most vulnerable in our society – unemployed youth
Abusive Employee Tax Incentive schemes (ETI) marketed by unscrupulous training providers has done massive damage to the training and development industry, leaving many businesses hesitant to revisit the many social […]
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Salesforce report shows 94% of respondents say experience is as important as products
Salesforce, one of the the global leaders in CRM, released the fifth edition of its State of the Connected Customer report that shares insights from nearly 17 000 consumers and […]
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Young township creatives show their talent in new work for Metropolitan GetUp
Metropolitan GetUp, the fintech arm of the financial services giant aimed at a younger and digitally-savvy consumer, recently commissioned the Youth Content Collective (YCC) to produce a series of digital […]
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Why businesses must be honest with their customers
One of the first steps to becoming a customer-focused business is a change in mindset and not something tantamount to window-dressing or being superficial – it requires that business leaders […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
