News
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PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single […]
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Tractor Outdoor opens its DOOH network to SA’s communities
Leading independent media owner Tractor Outdoor has launched a new initiative to support South Africa’s communities; a local events platform that will allow schools, charities, churches and other community organisations […]
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Decluttered marketing that delivers data-driven experiences
By Moagi Bodibe, Marketing Services and Transformation Lead for Accenture Song, Africa The fact that 57% of marketing executives admit they often don’t have the data to understand customers or […]
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Nielsen advances and brings scale for the digital measurement of the open web in South Africa
Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad Ratings. South Africa, Philippines, Singapore, […]
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Viasen Soobramoney appointed as Independent Media’s Internal Press Ombudsman
Independent Media has appointed award-winning journalist, Viasen Soobramoney as its new internal press ombudsman. Soobramoney takes over from Yogas Nair who has moved to take up the position of Executive: […]
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The Annual W-Suite Summit redefines the “Era of The Empowered Woman”
The annual W-Suite Summit is set to take place this Women’s month at the Johannesburg Stock Exchange in Sandton. The W-Suite platform was founded as a means for advocacy, dialogue, […]
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The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
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Thandekile Mosepele appointed as GM Operations: Field Force
Field Force, a division of the Provantage Media Group (PMG), is pleased to announce the promotion of Thandekile as General Manger. She joined PMG in 2015 as Regional Manager Gauteng […]
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SCA decision on Advertising Regulatory Board’s powers a victory for brand owners and consumers
By Lerato Niklaas, Candidate Attorney & Bernadette Versfeld, Partner from Webber Wentzel A recent ruling of the SCA has upheld the Advertising Regulatory Board (ARB)’s power to make rulings on […]
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Four powerful reasons your business needs more video
By Desireé Gullan, Executive Creative Director and Co-founder of G&G Digital There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and when produced […]
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Creative to give you paws
If it’s true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis’ slick moves, Eminem’s street cred and Beyonce’s fabulous mane. WOOF Project […]
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BRC RAMS Amplify industry update
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
