Tag: Digital marketing
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Building loyalty is critical during times of COVID-19
By Frik van der Westhuizen, Marketing Director at LoyaltyPlus The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at […]
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Gaming as a new marketing platform
By Tasneem Cassim, Digital Strategist at Clockwork Gaming, including online gaming, as a hobby has seen incredible rapid growth over the last few years, with lockdown and COVID-19 just acting as […]
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Brands need an action plan for a world beyond third-party cookies
By Mario de Lima, Head of Digital Media at solutions and systems integrator +OneX For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to […]
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Salesforce.org introduces marketing cloud for nonprofits to provide stronger digital engagement for supporters
Nonprofits have faced a tumultuous 18 months. Some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, […]
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Lerato Agency creates opportunities for young people within one year of its existence
Creating employment and learnership opportunities for young people in our industry has been our greatest highlight since Lerato Agency opened its doors one year ago. They are proud to be […]
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This reality was not shown on TV: Six Finnish celebrities compete in an unconventional reality show
This summer, a new reality format was introduced in Finland – for the first time ever – a reality show that was both produced and distributed by the contestants themselves, […]
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UM is the best kept agency secret you never knew
Media agency UM had its origin in 1999 with McCann Worldgroup South Africa before it was swooped up with the launch of Mediabrands South Africa two decades later. Now, UM […]
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Young people leading the way within the Matrix Group
Two agencies within the Matrix Communications Group (Matrix Group) are run by young people under 40, who have already seen the value of collaboration increase their client base, and, as […]
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Smyle Group acquires gaming events company NJ Live
The deal brings the specialist London-based events company into the Smyle Group of companies, offering growth opportunities and cross-pollination of ideas, skills and resources. Four times agency of the year […]
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Traditional advertising is dead
By Eva Martín, CEO and co-founder of Tiendeo Ads are considered “excessive” by 32% of consumers Brands must adapt to new advertising language to attract audiences No industry has been better […]
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GinjaNinjaPR launches a Digital Service offering as demand for social media service increases
GinjaNinjaPR, an 18-year old SME focused communications agency, has launched a bespoke social media service aimed at improving businesses’ use of digital tools, while also introducing it to those who […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
