Welcome To Nex Media

More and more marketeers are demanding advertising that delivers a return on investment for their marketing mix. They are shifting their marketing spend to measurable, accountable media. Nex Media targets these important decision makers and will, undoubtedly, prove to be an invaluable resource to the industry. The Media magazine connecting like-minded, multi-national business associates and providing benefits including global marketing news, top-level editorial coverage and commentary.

Nex Media is published by Sentient Publishing, which has been creating high-quality, targeted, business-to-business publications for over 14 years.

Nex Media is supported by “The Global Marketing Alliance UK (GMA)” which is the only international business community serving marketers around the world.  This gives you the advantage to succeed in your nex media campaign.

Latest News

20.04.17 More than six years ago, Africa Business News (ABN) launched its dedicated events division ABN Event Production. Read more...
20.04.17 Webber Wentzel has maintained its top spot in The Legal 500 Europe, Middle East and Africa directory listing, as the most highly ranked law firm in the South African category. Read more...
20.04.17 Burson-Marsteller Africa has walked away with the highest number of accolades of any agency network at the first ever African SABRE Awards. Read more...

Editoral Features

Direct Marketing

Exploring addressed, unaddressed and promotional mail.  Current trends and the future of direct mail, as well as how to get return on investment through targeted distribution. 

Looking for new direct marketing platforms and media offerings. 

Personally yours!

Event Management

Events management and brand activations are considered to be a strategic marketing and communications tool for companies of all sizes. From product launches to press conferences, promotional events.

You are invited!

Loyalty, Rewards & CRM

Looking at innovative cash back reward programmes such as points-based systems, virtual vouchers and electronic coupons for redemption, as well as other benefits.

Technology is used to create, implement and track campaigns.  How the use of software technology helps to interact with your clients. 

It’s in the script!

Call Centres

Inbound and outbound call centre processes. We discuss developments in call centre equipment, IT infrastructure, network and methodologies.

Let’s talk about it!


Data is the fundamental element of any direct marketing campaign. We examine data sales, data manipulation, data management, data segmentation and their uses.

For the latest in data driven marketing.

Be informed!

Public Relations & Agencies

Public relations (PR) is a way to enhance your reputation. We look at how to use public relations to maximise exposure in this ever-competitive environment.

Targeting agencies that are specialists in the field of direct marketing and have proven track records of delivering results.  

Highlighting the spotlight!

Digital & Mobile Media

Digital media is a form of electronic media where data is stored in digital form, such as digital video, augmented reality, digital signage, digital audio and digital art. Decoding ‘encoding’! Mobile phones consume much of our daily lives.

These devices and their corresponding media technologies play an increasingly important role in the everyday lives of millions of people globally.

Touching on technological touchpoints!

Fulfilment, Logistics, Print & Production

Getting your campaign ready for delivery to your intended customer. We look at warehouse pickup, storage, picking, packaging and labelling.  

Print continues to be the only media platform that can appeal to all five senses.

We look at new print mediums, signage, promotional goods, design and development within this industry.

We cover Packaging and Print Media in Africa.

Add colour to your black and white!

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