News
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Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not a campaign add-on. According to Brave Group CEO, Musa Kalenga, innovation is now a fundamental […]
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Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating a powerful growth opportunity for marketers. Microsoft alone saw a 95% increase in clicks in […]
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Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets within the continent. This strategic partnership marks a significant […]
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Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Financial Times’ Africa’s Fastest Growing Companies 2025 list, securing an impressive 22nd position among thousands […]
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Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, “Gaming in the Sky”, onboard a commercial aircraft. The ground-breaking event was powered by next-generation […]
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Cadbury Lunch Bar’s 60-year celebration gift uncovered
South Africa’s most-loved chocolate bar, Cadbury LunchBar, marked its 60th anniversary with an out-of-this-world campaign that captivated the nation. Anchored by a mysterious Monolith that appeared in Adam’s Calendar, Mpumalanga, […]
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The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating […]
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Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre stage, it’s easy to overlook one of the most vital engines driving agency growth – […]
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Deepfakes – South Africa’s new digital threat
By Boland Lithebe, Security Lead for Accenture, Africa Imagine waking up to a video of the President announcing a national emergency that never happened. Or a CEO admitting to fraud. […]
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TV advertising just got smarter
By Leslie Adams, Sales Director at Reach Africa For decades, TV ruled the living room. It was where families gathered for the 8pm Sunday night movie, rushed home for the […]
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Latest MAPS® data reveals potential turning point for consumers
Join the Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as it announces the upcoming release of the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full […]
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Why Africa’s creator economy is the next global marketing frontier
By Ntokozo Nhlanhla, Executive Creative Director at Digitas Liquorice The creator economy is reshaping the global marketing landscape, projected to nearly double in value from US$250 billion today to US$480 […]
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
South Africa’s most-loved chocolate bar, Cadbury LunchBar, marked its 60th anniversary with an out-of-this-world campaign The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre Deepfakes – South Africa’s new digital threat
By Boland Lithebe, Security Lead for Accenture, Africa Imagine waking up to a video of TV advertising just got smarter
