Tag: Digital marketing
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Machine wins metal at New Gen
Publicis Groupe’s creative solutions agency, Machine, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching 2 golds, 2 silvers and 1 bronze for its specialist […]
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From take-off to autopilot: A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe […]
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The evolution of digital agencies: From creative-led to technology-driven strategies
By Grant Lapping, digital executive at +OneX Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the burning urgency of […]
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New research forecasts single digit recovery for digital marketing service agencies in 2024
In the year ahead, marketing services agencies are more likely to bounce back than businesses in other areas of the digital services market, according to new research conducted by M&A […]
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Stratitude teams up with Fyr to elevate digital marketing solutions in Africa
Stratitude, a leading full-service agency, is proud to announce its strategic partnership with Fyr, a revolutionary platform designed to transform data into actionable insights. This collaboration marks a significant step […]
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Email marketing performs seven times better than social media
Brands are expected to spend 4537 billion ZAR on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social […]
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]
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AI-powered marketing: How AI insights and automation are already changing the game
By Natascha Torres, Head of Digital Strategy at +OneX Artificial intelligence (AI) has transformed how marketers have worked over the past decade, giving us powerful tools to understand, engage with, […]
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Human Insight in digital marketing: Why a testing and learning culture is key for breakthrough results
By Madelene Cronje, Digital Campaign Lead at new-age solutions and systems integrator at +OneX Programmatic platforms such as Google, Meta, TikTok and X offer you many recommendations for optimising your […]
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From cap and gown to content crown: Embracing the creator economy as a graduate
By Natalie Druion, Executive Head: Digital, Content and PR, Momentum Holdings Limited In the dynamic landscape of the modern job market, the creator economy has emerged as a powerhouse, offering […]
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The Holy Grail of marketing: An integrated view of offline and online conversions
By Grant Lapping, digital executive at +OneX Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the […]
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DMN Creative: Reshaping the digital marketing landscape
As a leading digital marketing agency, DMN Creative is making waves in the industry through their innovative brand strategies, campaigns and concepts. Their relentless pursuit of creative excellence has not […]
By Gordon Wilson, Commercial Director at Achievement Awards Group When organisations talk about innovation in 100 years of Gallo: What lasts when the hits fade
While South Africa’s music industry continues to chase the next hit, the next platform and The hottest jobs in marketing will surprise you
For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was The Cannes Lions Festival of Creativity takes centre stage as South Africa opens entries for Young Lions 2026
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, has VoxComm issues call for agencies to transform business models in response to AI
VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure Brave Group appoints PR veteran Nkateko Khosa to lead BOLD
The Brave Group announced the appointment of seasoned communications strategist, Nkateko Khosa, to lead BOLD. The great job hug: Why South Africans are staying in their jobs, but quietly checking out
ManpowerGroup’s new 2026 Global Talent Barometer has identified a powerful shift in worker behaviour: the Jacaranda FM unveils brand-new state-of-the-art studio
Jacaranda FM has officially entered a new era of broadcasting with the launch of its brand-new, Why 2026 marketing success lies in the “Why”, not the “What”
At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: How behavioural science helps people take their health seriously
