Tag: Digital marketing
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Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
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Sojern announces platform enhancements to AI-powered audiences
Sojern, a leading digital marketing platform for the travel industry, announced the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
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Digital marketing 101: Four questions that agencies are often asked
By Natascha Torres, digital strategist at +OneX The world of digital marketing moves fast and has become so complex that it’s hard for anyone who doesn’t work hands-on with the […]
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Orange Ink celebrates 20 years of PR
Orange Ink is celebrating an incredible milestone – 20 years of shaping public relations and communication strategies. For two decades, Orange Ink has been at the forefront of the ever-evolving […]
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Dear digital marketers: Why you should be thinking pDOOH
By Remi du Preez, Managing Director at Polygon For some time now, online buyers haven’t had to do much hard work in convincing advertisers to direct a fair chunk of […]
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Digital marketing services: South Africa’s next big export possibility?
By Grant Lapping, Digital Executive at +OneX With a youth unemployment rate in excess of 40%, South Africa desperately needs to create decent work at scale for its young people. […]
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How to reach the mass market between data top ups
By Nicholas Bednall, Chief Commercial Officer at MoyaApp Statistically significant research indicates that 8% of South African mobile users run out of mobile data every day, and 36% only recharge […]
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Quantumflux Digital revolutionises digital marketing with AI-generated content strategy
Quantumflux Digital, a cutting-edge digital marketing agency, has announced the launch of its AI-generated content strategy service, a game-changer for businesses looking to optimise their online presence. Led by Founder […]
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Winning against all SME odds: 555 Media Hub celebrates its 5th Anniversary
5 years ago, Soweto native, Nhlanhla Nobanda, set out to turn a fanciful dream into reality. Leaving a ten year career behind, he took the proverbial plunge and formed 555 […]
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DUO Marketing + Communications joins global Public Relations and Communications Association
DUO Marketing + Communications, a specialist provider of public relations and digital marketing solutions to business-to-business (B2B) technology companies in Africa, has announced that it has registered as a member […]
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Don’t miss the window of opportunity that opens before your customer knows they’re ready to buy from you
By Grant Lapping, Digital Executive at +OneX We operate in a cluttered media environment, where advertisers and programmatic platforms have turned targeted advertising into a science. In this competitive world, […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
