Tag: Digital marketing
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The cost of a DIY approach to Google Ads
By Joshua Maraney, CEO of Top Click Media Even though anybody can set up Google Ads, less than 10 percent of internet users click on paid ads. This means that […]
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The best of both worlds: how to get the most from inhouse and external digital skills
By Grant Lapping, Digital Executive at +OneX With advertisers, particularly retailers, allocating a larger share of their ad spend to digital channels, many are debating how they can best access […]
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GinjaNinja hires digital heavyweight as it broadens services to meet the demand for digital content
Trevor van de Ven has been appointed as the Head of Digital at storytelling gurus, GinjaNinja, where he will grow and develop the agency’s digital services, and more specifically its […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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10 Digital Marketing trends to look out for in 2022
By Dylan Kohlstädt, CEO at Shift ONE digital We are well into 2022 and I want to share a few thoughts about where digital marketing is going, and a few […]
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New growth appointments showcase Joe Public United’s drive to deliver powerful digital experiences
A true leader in integrated brand communications and the largest black-owned independent agency in South Africa, Joe Public United (JPU) is best known for being the number one creative agency […]
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How to choose a digital marketing agency
Worldwide spending on digital advertising is expected to top $485 billion by the end of next year signifying just how significant this medium has become, as companies look to increase […]
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Five digital marketing trends you need to know in 2022
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for […]
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Digital marketing year in review: TikTok and Google Performance Max unlock new possibilities
By Natascha Torres, Head of Digital Strategy at +OneX Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital […]
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Powerful e-marketing and POPI
By Desirée Gullan, Executive Creative Director at G&G Digital Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone.1 Although most organisations are […]
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CX: A powerful pivot in a time of unprecedented change
Placing the customer front and centre, new CX agency Wonder has built a robust e-commerce and digital ecosystem that has seen Granny Goose coming out of this challenging year stronger […]
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Accenture to acquire King James Group, one of the largest independent creative agencies in South Africa
Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services. The move will […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
