GinjaNinja hires digital heavyweight as it broadens services to meet the demand for digital content

Trevor van de Ven has been appointed as the Head of Digital at storytelling gurus, GinjaNinja, where he will grow and develop the agency’s digital services, and more specifically its channel marketing offering. Van de Ven will also manage PR for some of the agency’s newest blue-chip cyber-focused brands.

Van de Ven is an accomplished brand, marketing, and communications executive with more than 20 years’ experience connecting companies with audiences in ways that drive engagement and results. With experience spread across both agency and corporate environments, van de Ven has strong relationship building, leadership and strategic skills.

GinjaNinja Owner and Managing Director, Samantha Hogg, says that Trevor is a welcome addition to her thriving 19-year-old business: ‘As we continue to build momentum as the sector’s quirky, but brilliant communications agency, having a skillset like Trevor’s is not only strategic, but a creative addition to the team. I first worked with him in 2001 when I managed Text 100 South Africa, and it is truly serendipitous that our paths have crossed again.’

Hogg says that van de Ven is a masterful storyteller and connector of dots: ‘Trevor’s decade-plus experience at Absa, among several other career highlights, brings valuable digital skills to GinjaNinja, making him a senior consultant that is more than capable of bringing brands to life online.’

‘I’ve been passionate about technology since Samantha and I met over two decades ago at a technology focused PR firm. The time in-between has helped me define what I am good at and that is enabling businesses to grow with integrated strategies and digital technology,’ he says.

GinjaNinja has expanded its offering beyond public relations and communications in recent years with Hogg looking to carve out a unique offering in the market. Digital development, B2B engagement and marketing complement its current communications and marketing services adding an extra layer of depth for clients that need it.

‘Channel marketing and engagement plus digital solutions that go far beyond influencer and social media makes GinjaNinja a unique partner for its clients who are on a strong growth trajectory,’ adds van de Ven.

Storytelling is at the heart of GinjaNinja, and as communications specialists and nerdy enthusiasts in all things digital, the agency also kicks it old school by doing the basics better than anyone else: ‘We’re all about captivating content, excellent media relations, first-rate personal service, strategies that add value with measurable results. We help businesses thrive through clever comms and Trevor fits this mould perfectly,’ says Hogg.