News
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HOT 102.7FM powers Ferrari Owners’ Club to another memorable event
The Red Star Raceway in Delmas was bursting at the seams on the 22nd of June, after the Ferrari Owners’ Club of South Africa once again partnered with HOT 102.7FM […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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The Cadbury LunchBar ad that’s making advertising fun again
VML South Africa recently dropped a 360 ad campaign for Cadbury LunchBar that has South Africans laughing and craving the sweet, nutty taste and ingredients of this iconic chocolate bar. […]
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TBWA Group claims two awards at Cannes 2024
The TBWA Group has clinched two noteworthy awards at the 2024 Cannes Lions International Festival of Creativity, emerging as South Africa’s top-scoring agency at the worlds’ most prestigious advertising festival. […]
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67 logos for 67 businesses
67 designers will come together across the country to design 67 logos, for 67 small businesses in celebration of Mandela Day on 18 July. According to the UN Trade and […]
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Privacy-first advertising: How server-side tracking changes the game
By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator at +OneX It has been a long time coming, but 2024 is proving to be a decisive year […]
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Rebel with a cause: Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international […]
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Content creators from around Africa can now enter The 2024 DStv Content Creator Awards
The DStv Content Creator Awards is excited to announce its call for entries and for the first time, African content creators from across the continent are invited to participate. Now […]
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Red Ribbon Communications launches consumer tech division following LG Electronics win
Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and marketing services in the technology […]
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Nedbank’s “We’re for Africa” campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s “We’re for Africa” campaign celebrates this excellence and exemplifies […]
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ANEW Hotels & Resorts Wins Green Stand Award at Africa’s Travel Indaba 2024
ExpoGuys is proud to announce that the stand designed and built for ANEW Hotels & Resorts has won the Green Stand Award at Africa’s Travel Indaba 2024, held at the […]
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Effie South Africa hosts dialogue on AI’s impact on marketing effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
