News
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Full Circle 2024: New heights of creativity and courage
The Creative Circle, an advertising industry NPO has announced the dates for their annual Full Circle events in partnership with Ster Kinekor, official representative of Cannes Lions. Newly elected Chair […]
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Ensuring ethics and creativity in AI-driven PR
By Mbali Khumalo, account manager, Tribeca Public Relations Public relations has always been and continues to be a competitive, fast-evolving industry. With all rapid-pace professions, staying ahead of the curve […]
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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Registration is open for the African Marketing Confederation’s 3rd annual conference
Marketers across the globe need to come up with innovative campaigns as they seek to ensure that their brand remains resilient and top of mind in today’s socio-economic environment. Not […]
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Polygon launches first programmatic mini-bus network in SA
Polygon, one of South Africa’s largest aggregated digital out of home (DOOH) publisher networks, has initiated a new project that will see it integrating mini-buses and taxis into its programmatic […]
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Penquin sets the pace for the future of advertising with a dedicated innovation team
In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations is the norm, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for […]
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Red Ribbon Communications drives FICA compliance awareness for DocFox
In a strategic partnership aimed at enhancing awareness and understanding of FICA compliance, South African PR agency, Red Ribbon Communications collaborated with DocFox, a pioneer in B2B tech solutions, to […]
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Wound Care Education campaign designed to get a simple message across delivers for Elastoplast
Instead of a push message, plaster brand, Elastoplast, opted to drive an awareness campaign amongst school children that focused on wound care. The brand leveraged well known sporting personalities, who […]
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Loyalty programmes: The move to digital engagement
By Len Lubbe, CEO at LoyaltyPlus Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years. Yes, you read that correctly. The first recorded customer loyalty […]
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How SA artist’s reimagined Coca-Cola logo ended up on a can… at Cannes
One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international collaboration across VML’s […]
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Experts say movies need to use AI now to be successful
By Simona Vasytė, CEO of Perfection42 George Lucas, the visionary creator of Star Wars, declared that artificial intelligence (AI) in filmmaking is inevitable: ‘It’s like saying, ‘I don’t believe these […]
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Judges for 2024 Effie Awards South Africa announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
