News
-
With a bold new campaign from BETC, Epica reaffirms its commitment to its press jury
David Droga, Greg Hahn and Susan Credle are just three of the iconic creatives who don’t stand a chance of being on the Epica Awards jury, as part of a […]
-
GSMA and TikTok’s vision for digital literacy
The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA’s […]
-
The evolution of digital agencies: From creative-led to technology-driven strategies
By Grant Lapping, digital executive at +OneX Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the burning urgency of […]
-
The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, […]
-
Ignoring CCMA judgements a risky gamble for companies
When it comes to labour disputes, companies who choose to ignore a judgement handed down by the Commission for Conciliation, Mediation and Arbitration (CCMA) do so at their peril. According […]
-
South African citizen engagement initiative receives global attention
Local media agency, Brandfusion, has garnered international attention for its work on “Play Your Part Ignite” – a Brand South Africa campaign that is now being used as a case […]
-
Striking the balance between AI and human empathy in the customer service journey
By Liezel Jonkheid, Director and Founder of The Consumer Psychology Lab In an era where AI dominates conversations about customer experience, there is a palpable fear among customer service agents […]
-
SA’s most innovative products of the year 2024 announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners. The prestigious Gala event, which recognises South Africa’s most innovative consumer products, […]
-
Coral Communications introduces Thoughtfluence for social impact & change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for […]
-
Outdoor Network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers […]
-
The convergence of marketing and technology demands attention and adaptation
The evolution of technology is fundamentally changing the marketing landscape across Africa. To address this critical shift, the second annual Technology Information Confederation Africa (TICON Africa) Conferenceis set to convene […]
-
Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
