News
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Polygon’s network expands across Africa
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer […]
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64% of Africans believe in Africa, but only 14% are loyal to African brands
– African brands retain 14% share of Top 100 most admired brands in Africa. – South Africa’s MTN retain position as the #1 most admired brand in Africa. – Kenya’s […]
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TBWA\Hunt Lascaris finishes “stronger” at D&AD Awards
TBWA\Hunt Lascaris won a clutch of Pencils at the globally renowned D&AD Awards, which are deemed to be the world’s most prestigious benchmark for commercial creativity. It is this year’s […]
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Telkom’s digital mission to democratise education
It is now almost universally agreed that good education is the foundation to personal growth, stability and success. However, accessing that education is one of the fundamental challenges keeping young […]
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Amazon’s arrival: A double-edged sword for South African brands
The long-awaited launch of Amazon is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation and credibility through association. The robust and streamlined logistics and […]
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MRF’s MAPS™ data offers unparalleled insights into the consumer landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with […]
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The three apples that changed our world
By Murray Legg, Co-founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. […]
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Nomzamo Mbatha signs commercial deal with Africanbank which includes a role as brand ambassador
Acclaimed actress and TV personality Nomzamo Mbatha has joined forces with Africanbank. Mbatha, who has enjoyed international acclaim in Hollywood films and recently graced local TV screens in the hit […]
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Taking your customer experience to new heights
By Tshidi Machaba, Sales Director at inq. A good customer experience (CX) has a delicate balance between relevance and respect, data precision and human empathy. Thanks to advancements in cloud […]
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7 steps to keep your business safe and sound when using AI tools
As companies start using Artificial Intelligence (AI) to boost their business, it’s like opening a box of magic tricks— it can do wonders. But just as with any powerful tool, […]
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Email marketing performs seven times better than social media
Brands are expected to spend 4537 billion ZAR on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social […]
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South African business leaders believe that eCommerce is growing faster than they can adapt
A new report from Accenture reveals that 95% of South African leaders (vs 83% globally) think that eCommerce is growing faster than they can adapt, and are finding it costly […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
