News
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Effie Worldwide report shows humanity lies at the heart of effectiveness
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. The report, titled “Making Effectiveness […]
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Brave Group wins Unilever brands Rajah and Knorrox
The Brave Group is delighted to announce its success in winning the highly coveted advertising accounts for Unilever’s Rajah and Knorrox brands. This win comes after a competitive pitch process […]
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Stratitude teams up with Fyr to elevate digital marketing solutions in Africa
Stratitude, a leading full-service agency, is proud to announce its strategic partnership with Fyr, a revolutionary platform designed to transform data into actionable insights. This collaboration marks a significant step […]
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Polygon’s network expands across Africa
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer […]
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64% of Africans believe in Africa, but only 14% are loyal to African brands
– African brands retain 14% share of Top 100 most admired brands in Africa. – South Africa’s MTN retain position as the #1 most admired brand in Africa. – Kenya’s […]
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TBWA\Hunt Lascaris finishes “stronger” at D&AD Awards
TBWA\Hunt Lascaris won a clutch of Pencils at the globally renowned D&AD Awards, which are deemed to be the world’s most prestigious benchmark for commercial creativity. It is this year’s […]
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Telkom’s digital mission to democratise education
It is now almost universally agreed that good education is the foundation to personal growth, stability and success. However, accessing that education is one of the fundamental challenges keeping young […]
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Amazon’s arrival: A double-edged sword for South African brands
The long-awaited launch of Amazon is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation and credibility through association. The robust and streamlined logistics and […]
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MRF’s MAPS™ data offers unparalleled insights into the consumer landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with […]
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The three apples that changed our world
By Murray Legg, Co-founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. […]
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Nomzamo Mbatha signs commercial deal with Africanbank which includes a role as brand ambassador
Acclaimed actress and TV personality Nomzamo Mbatha has joined forces with Africanbank. Mbatha, who has enjoyed international acclaim in Hollywood films and recently graced local TV screens in the hit […]
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Taking your customer experience to new heights
By Tshidi Machaba, Sales Director at inq. A good customer experience (CX) has a delicate balance between relevance and respect, data precision and human empathy. Thanks to advancements in cloud […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
