News
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How SA artist’s reimagined Coca-Cola logo ended up on a can… at Cannes
One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international collaboration across VML’s […]
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Experts say movies need to use AI now to be successful
By Simona Vasytė, CEO of Perfection42 George Lucas, the visionary creator of Star Wars, declared that artificial intelligence (AI) in filmmaking is inevitable: ‘It’s like saying, ‘I don’t believe these […]
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Judges for 2024 Effie Awards South Africa announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with […]
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With a bold new campaign from BETC, Epica reaffirms its commitment to its press jury
David Droga, Greg Hahn and Susan Credle are just three of the iconic creatives who don’t stand a chance of being on the Epica Awards jury, as part of a […]
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GSMA and TikTok’s vision for digital literacy
The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA’s […]
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The evolution of digital agencies: From creative-led to technology-driven strategies
By Grant Lapping, digital executive at +OneX Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the burning urgency of […]
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The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, […]
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Ignoring CCMA judgements a risky gamble for companies
When it comes to labour disputes, companies who choose to ignore a judgement handed down by the Commission for Conciliation, Mediation and Arbitration (CCMA) do so at their peril. According […]
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South African citizen engagement initiative receives global attention
Local media agency, Brandfusion, has garnered international attention for its work on “Play Your Part Ignite” – a Brand South Africa campaign that is now being used as a case […]
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Striking the balance between AI and human empathy in the customer service journey
By Liezel Jonkheid, Director and Founder of The Consumer Psychology Lab In an era where AI dominates conversations about customer experience, there is a palpable fear among customer service agents […]
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SA’s most innovative products of the year 2024 announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners. The prestigious Gala event, which recognises South Africa’s most innovative consumer products, […]























