Brave Group welcomes Gareth Lessing as Executive Creative Director at House of Brave agency 

The Brave Group is proud to announce the appointment of Gareth Lessing as its new Executive Creative Director (ECD) at its House of Brave full-service agency – a strategic move that underscores its dedication to redefining creativity and innovation within the industry.

Gareth’s career is marked by groundbreaking awards and a deep-rooted passion for creative excellence, positioning him as a key addition to the agency’s leadership team as the company continues its mission to deliver purpose-driven, shared value solutions for clients and communities alike.

Lessing’s journey in the creative industry began with his studies in graphic design at The Johannesburg Art Foundation. From the very outset of his career, he displayed a keen eye for detail and an intrinsic ability to blend art with strategic thinking.

It was however his time at TBWA Hunt Lascaris that truly defined his career. Under the mentorship of industry giants like John Hunt and Tony Granger, Gareth honed his skills and developed a creative vision that would later drive the success of some of South Africa’s most iconic campaigns. His work earned him numerous local and international awards.

On his appointment at House of Brave, Lessing, says: ‘Joining at this moment feels both exhilarating and timely. The creative industry is at a crossroads, with the advent of AI and other technological advancements reshaping how we think and work. My journey has always been about pushing the boundaries of creativity, while staying true to the core principles of effective communication and cultural relevance. I see an incredible opportunity to collaborate with a team that shares my passion for creativity and innovation.’

He continues, ‘Together, we will navigate this evolving landscape, leveraging our collective talents to solve complex business challenges in ways that resonate deeply with audiences. I am particularly excited about fostering an environment where creativity thrives, underpinned by a culture that values both excellence and humanity. It’s not just about the work we create; it’s about the impact we make and the legacy we leave.’

Musa Kalenga, Chief Executive Officer at Brave Group, echoes this enthusiasm: ‘Gareth’s appointment marks a significant milestone for the agency. We are at a point where the intersection of creativity, technology and purpose is more critical than ever. His understanding of this intersection, coupled with his impressive track record of delivering award-winning work, makes him the perfect fit for our vision of shared value.’

He adds, ‘At Brave, we believe in creating work that not only meets the business objectives of our clients but also contributes positively to society. Gareth’s passion for innovation, his commitment to nurturing talent and his ability to inspire those around him align perfectly with this vision. I am confident that under his creative leadership, the entire Brave Group will continue to set new benchmarks in the industry, delivering work that is not only creatively brilliant but also socially impactful.’

Lessing’s appointment is more than just a new chapter for Brave Group and its House of Brave agency, it is a statement of intent. As the company continues to evolve, Gareth’s leadership will be crucial in driving its creative direction, ensuring that the agency not only keeps pace with the changing industry but also leads it. With a focus on fostering a culture of excellence, collaboration and purpose, Gareth is poised to contribute significantly to the company’s shared value vision, helping Brave Group and its clients to thrive in an increasingly complex and dynamic world.