News
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2024 IMM Excellence Awards : Celebrating leaders in the marketing and supply chain industries
The IMM Institute will be honouring the best creative minds through the esteemed IMM Excellence Awards, which will be bestowed on winners during the annual IMM Conference, to be held […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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New Sasol campaign celebrates award-winning loyalty programme
Sasol, the proudly South African iconic fuel brand that launched their Sasol Rewards Loyalty Programme in April 2022, currently sitting at just over 1.8 million Sasol Rewards members and voted […]
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Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. “Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness” is the […]
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Jacaranda FM calls for #HerPerfectPitch2024 entries
Get ready, Mzansi! Jacaranda FM is once again shining the spotlight on female entrepreneurs with the launch of #HerPerfectPitch2024. This incredible competition is set to transform one deserving businesswoman’s life, offering over […]
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60 years of automotive advertising experience goes to Hyundai South Africa
Following the highly contested multi-agency pitch process, co-ordinated by IAS Pitch Consultancy, Hyundai South Africa selected FCB Africa as the winning lead creative agency that will work with the brand […]
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How everyone can become part of the movement towards a net zero future
By Linda Saunders, Salesforce Director Solutions Engineering Africa The increasing frequency and unpredictability of extreme weather events demonstrate that no one is spared from climate change. To help mitigate this […]
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Big Brothers Hug Foundation launches “Bowling for Change” campaign
The Big Brothers Hug Foundation is proud to announce the launch of its “Bowling for Change” campaign, an initiative designed to raise awareness and address critical social issues such as […]
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18 Solid Gold Podcast and Audiobook clients nominated for the African Podcast and Voice Awards
Solid Gold Podcasts and Audiobooks sincerely congratulate their 18 clients nominated as finalists for the 2024 African Podcast and Voice Awards (APVA) to be announced on 28 September 2024. ‘It […]
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Unpacking the B-BBEE Scorecard: Preferential procurement
By Anton Visser, Group COO of SA Business School and Alefbet Learning Broad-based black economic empowerment (B-BBEE) is a central policy underpinning the South African government’s transformation strategy for our […]
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Navigating AI’s impact on the future of work
By Vanisha Balgobind, talent and organisation lead for Accenture in Africa As artificial intelligence (AI) continues to revolutionise industries globally, South Africa suddenly finds itself at a crucial juncture. While […]
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NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform
NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
