News
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Media24 leads the way in exceptional journalism and impactful content
Media24 has demonstrated its unwavering commitment to delivering high-quality journalism and impactful content, which has led to it being recognised with a clean sweep of prestigious awards, underscoring its role […]
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Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes, reaffirming its commitment to producing valid, reliable and stable […]
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Fanta takes a sampling campaign to extremes with enchanting experiential activation
Have you ever wondered what it would be like to be inside the iconic orange flavour of Fanta? Probably not. Yet, that’s exactly what happened to unsuspecting passersby at a […]
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A lesson for challenger brands: What shooting your shot should look like
By Gavin Whitfield, Group Executive Creative Director at Leagas Delaney South Africa Having worked for nearly 25 years on brands that have described themselves as multinationals, local incumbents, up-and-comers, start-ups […]
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Commvibe multiplies footprint with exclusivity deals
With 73%* of the population tuning into radio weekly from all socio-economic backgrounds, community radio stations play a significant citizenry role in the media landscape. Commvibe is rapidly expanding its […]
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Simba and KFC® unveil new Finger Lickin’ Good™ collab that Roarrrs with Flavour®
In 2022, when Simba and KFC® launched the mouthwatering Zinger Wings flavoured chips, Mzansi rejoiced at the chance to enjoy two of its favourites in one go: the delectable crunch […]
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TikTok’s #DiscoverYourself campaign takes users on a journey of creativity and self-discovery
Every search on TikTok, the leading short-form video platform, brings users closer to their true selves, opening doors to new interests and ultimately, unique identities. This journey of self-discovery is […]
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It’s time for professional communicators to seize the spotlight
It’s time for professional communicators to seize the spotlight The International Association of Business Communicators (IABC) Africa is thrilled to announce the launch of its prestigious 2024 Silver Quill Awards […]
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Brave Group welcomes Gareth Lessing as Executive Creative Director at House of Brave agency
The Brave Group is proud to announce the appointment of Gareth Lessing as its new Executive Creative Director (ECD) at its House of Brave full-service agency – a strategic move […]
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Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
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Preventing the lead agency to bleed agency scenario
By Sarah Dexter, CEO of MullenLowe SA Lead agencies can be great. At MullenLowe we’ve held the position of lead agency numerous times, growing great relationships with teams that work […]
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Unlocking AI’s transformative potential in South Africa
By Richard Shrewry, iLeadLAB Manager at Regent Business School In the heart of our country, a quiet revolution is underway. This revolution, marked not by upheaval but by the gentle […]























