News
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IMM Excellence Awards: Celebrating leaders in the marketing and supply chain industries
The IMM Institute will be honouring the best creative minds through the esteemed IMM Excellence Awards, which will be bestowed on winners during a gala event, to be held on […]
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HOT 102.7FM raises R27.5m for charity at annual Teddython fundraiser
Johannesburg-based radio station HOT 102.7FM has once again put its growing platform and reach to effective use by raising a whopping R27.5 million in cash, goods and services at its […]
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People before patterns
By Cezanne Joynt, Client Services Manager at Achievement Awards Group Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? […]
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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The Rand Show 2025 – The ultimate destination for both visitors and exhibitors
With preparations already underway for The Rand Show 2025, businesses of all sizes – from small enterprises to large corporations – are invited to join South Africa’s most iconic expo. […]
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Oreo’s ad strategy blends family, nostalgia and playfulness to strengthen market leadership
Mondelez-owned Oreo’s advertising strategy from April to September 2024 effectively integrated nostalgia, family values and playfulness, capturing a broad audience through diverse campaigns. By leveraging emotional connections and cultural relevance, […]
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Meta makes service conversations on WhatsApp free
By Xander Barnard, Managing Director of The Messenger Network, a Meta Business Solutions Partner In true festive spirit, November started with Meta, the parent company of WhatsApp, announcing a groundbreaking update for businesses using WhatsApp […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Financial Narrative launches international agency network
Financial Narrative, the international community for financial marketers and storytellers, has announced the launch of the Financial Narrative Independent Agency Network. The new global network of independent marketing and communications […]
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New dynamic duo to direct Africa’s biggest design and decor show
The brilliant minds of Alan Hayward and Garreth van Niekerk will catapult Decorex Africa, the continent’s most significant design and decor show, to even greater prominence in 2025. Sharing a […]
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Publicis Groupe makes its mark at 2024 Assegai Awards
Publicis Groupe took home an impressive 13 accolades across multiple categories at the 2024 Assegai Awards. Celebrating creativity, innovation and measurable results, the Assegai Awards, hosted by the Direct Marketing […]
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Film Lab Africa showcase at Film Africa 2024: Unleashing the potential of African cinema
Film Lab Africa took centre stage at this year’s FilmAfrica festival with a groundbreaking panel, “Unleashing the Potential of the African Cinema Value Chain through Development Programs.” This session explored pivotal challenges […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
