Financial Narrative launches international agency network

Financial Narrative, the international community for financial marketers and storytellers, has announced the launch of the Financial Narrative Independent Agency Network. The new global network of independent marketing and communications consultancies, specialising in financial services, spans across North America, Europe, Africa, Asia and Australia.

Based in the world’s leading financial hubs, the network will bring together market-leading consultancies to tell more impactful stories and ensure clients benefit from a combination of deep industry knowledge and on-the-ground local expertise.

The network’s founding members and agency leaders are:

– Vested UK and North America – Elspeth Rothwell, CEO of EMEA

– Communicators DACH region – Germany, Austria, Switzerland – Annette Matzke, Managing Partner

– Rossen & Company Nordics – Nicolai Frederik Bonnén Rossen, Managing Partner

– BlueChip Communication Australia and New Zealand – Carden Calder, Founder & Managing Director

– Ashbury Communications covering Asia and the Middle East from Hong Kong, Singapore & Dubai – Adam Harper, Founder & Managing Partner

– Firefly PR South Africa and Africa – Lisette Lombard, Founder & Managing Partner

The Agency Network builds on the success of the Financial Narrative community. Founded in 2019, Financial Narrative brings together among the most forward-looking leaders from within financial services to share best practices, educate its members and grow professionally. The community now consists of more than 1000 senior marketing and communications leaders from within banks, asset and wealth managers, capital markets, fintechs and more.

Ashley Jones, Head of Financial Narrative, said: ‘Since its inception, Financial Narrative has built a thriving community of over 1000 leaders in the financial services space. Launching the Financial Narrative Agency Network is a natural evolution of this, enabling us to bring together leading independent agencies who are not just market leaders, but true innovators in their fields.’

Elspeth Rothwell, CEO of Vested EMEA, commented: ‘The Financial Narrative Agency Network offers a unique opportunity for agency leaders to connect to discuss the ever-evolving financial services landscape. As our clients increasingly seek to tell impactful international stories, there is a growing need for both deep financial services expertise and the ability to engage local markets effectively. This network fulfils that need by combining specialised sector knowledge with trusted, on-the-ground partnerships, ensuring that our collective clients can reach key audiences locally and globally with confidence.’