News
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BMW’s multifaceted advertising campaign takes customer-centric approach to strengthen brand identity
BMW’s advertising campaign from September 2024 to November 2024 reveals that the company utilised a variety of advertisement types, showcasing diverse elements including vehicle design and performance, technological integration and […]
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Sama on the move: The world’s first digital human cabin crew debuts on social media
Meet Sama, the world’s first AI-powered digital human cabin crew, now taking flight on social media. As the face of Qatar Airways’ innovation, Sama will soon inspire and connect with […]
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Personalisation in advertising – Data protection and privacy issues
By Wendy Tembedza & Bernadete Versfeld, Partners at Webber Wentzel The proliferation of intelligent technologies such as artificial intelligence (AI) has created opportunities for players within the consumer sector to […]
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The medium or the message? Where to start in maximising your brand’s digital impact
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their sleep the Marshall McLuhan maxim: ‘The medium is the message.’ It’s widely taught to mean […]
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The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as […]
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Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared his experience with me of providing feedback after buying his new vehicle. As a Voice […]
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Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business problems while laying the foundation for long-term sustainability has always been the hallmark of successful […]
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ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken a pioneering step in the exhibition industry with the launch of its Sustainable Stand Grading […]
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European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to enhance the global marketing landscape through a strategic partnership focused on sharing best practices, advancing […]
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The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research. Lee succeeds Monde […]
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PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced the launch of SMARTGEN, a dynamic initiative designed to empower the next generation of PR […]
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
