News
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Nurturing intrinsic motivation in an extrinsic world
By Andrew Solomon, Client Strategy Director and Lianne Booth, Strategic Project Director at Achievement Awards Group Motivation is a driving force behind employee behaviour, productivity and satisfaction. When designing an […]
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How predictive personalisation is transforming digital marketing in 2025
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is predictive personalisation. Tyrell Stevens, Media & Social Media […]
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Staying relevant in communication: A guide to master a diverse range of skills
By Wilmarie Brits, Public Relations Account Manager at Edge Communications The world of communication is evolving at a remarkable pace. Once dominated by press releases, media briefings and traditional advertising, […]
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How hyper-local stations are transforming the media landscape
By Nozipho Dlamini, Analytics and Insights Strategist at Mediamark Community radio, once viewed as the underdog of the media landscape, has emerged as a significant player over the last five […]
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New AI tool generates accurate images of South Africans
Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, creative agency VML South […]
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6 Key trends shaping digital marketing in SA in 2025
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. For businesses and brands to remain relevant and reap the rewards of […]
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Red Ribbon boosts B2B tech division
Red Ribbon Communications ushers in 2025 with the strategic appointment of Tayla-Jade Coenraad to its B2B tech division, boosting the already long list of iconic brands that have seen the […]
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AMASA wants you – A call for AMASA Council members
The Advertising Media Association of South Africa (AMASA) calls for passionate, committed professionals to join its AMASA Council. AMASA has been the backbone of the industry for over 40 years […]
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Betway SA20 League breaks South African viewership records in season opener
Betway SA20 has kicked off its third season with a bang, solidifying its position as a major force in the cricket landscape. Opening match viewership numbers significantly exceeded previous records […]
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The VML “Future 100” outlook paradox: Consumers hope for humanity and creativity while embracing technology
The 11th edition of VML’s “The Future 100” report is here. It analyses trends based on the results of its annual survey across 14 markets globally – including South Africa […]
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Unmissable family fun awaits at The Rand Show 2025
The Rand Show 2025 will bring visitors even more excitement, entertainment, and fun! After the resounding success of 2024, when over 80,000 attendees enjoyed an unforgettable experience, next year’s event […]
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A new view for 2025: Viu appoints Mediamark as its sales partner
Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has appointed Mediamark as its new content sales partner in South Africa. […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
