Simba and KFC® unveil new Finger Lickin’ Good™ collab that Roarrrs with Flavour®

In 2022, when Simba and KFC® launched the mouthwatering Zinger Wings flavoured chips, Mzansi rejoiced at the chance to enjoy two of its favourites in one go: the delectable crunch of a Simba potato chip, seasoned with KFC’s Zinger Wings™ spices.

Tastebuds have barely recovered and the iconic duo is back with their latest flavour creation: Simba’s KFC Original Recipe® flavoured Potato Chips. This new offering brings the Finger Lickin’ Good™ taste of KFC’s best-kept secret recipe to Simba’s beloved potato chips.

Simba has a rich and storied history of bringing memorable flavours to South Africans, translating Mzansi’s beloved flavour favourites to snacks that Roar with Flavour®. From the well-known tang of Mrs H.S Ball’s Chutney to the savoury goodness of the classic Creamy Cheddar flavour, Simba’s legacy of tasty, irresistible snacks lives on.

‘With Simba being a homegrown South African favourite and KFC’s delicious Original Recipe Chicken earning a top spot in South African’s hearts over decades, bringing these two iconic brands together again just made sense,’ says Vilosha Soni, Chief Marketing Officer at Pepsico South Africa. ‘Capturing Mzansi’s unique tastes and the flavour sensations of KFC’s best-kept secret in a crunchy, satisfying Simba chip is a work of art and the result is truly another revolutionary taste sensation from two of South Africa’s most iconic brands.’

Grant Macpherson, chief marketing officer at KFC® South Africa, adds, ‘KFC® and Simba’s collaboration is a match made in snack heaven, thanks to our shared love for bringing memorable and iconic tastes to South Africa. The result of our latest venture together is nothing short of a Finger Lickin’ flavour sensation and we look forward to hearing what Mzansi thinks.’

Simba’s new KFC Original Recipe-flavoured Potato Chips are now available in stores nationwide for everyone in Mzansi to enjoy. Keep an eye out for upcoming campaigns that will reveal how Simba got his paws on KFC’s secret recipe.