News
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AI isn’t replacing agencies – It’s reshaping how they compete
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and […]
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Why the best clients build agency partnerships, not supplier lists
Many brands spend months searching for the right agency, only to spend years treating them like suppliers. In an industry where many client-agency relationships remain transactional, Penquin’s Business Development Director, Sean […]
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Ace Labs exports local creative IP to TIKTOK’s global stage
At a moment when global trade leaders are asking how small businesses can turn digital attention into measurable growth, Ace Labs is taking a South African answer to the world […]
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Africa’s moment: How the World Cup could finally unite the continent’s greatest brand
By Matongo Matamwandi, President of the African Marketing Confederation When Morocco reached the semi-finals of the 2022 World Cup, millions of people with no connection to the 1200-year-old kingdom followed […]
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Why the real AI advantage isn’t efficiency, it’s effectiveness
By Izak van der Walt, Project Director: AI & Automation (The Up&Up Group) and Scott Reinders, Chief Operating Officer (Connect – part of the Up&Up Group) There’s a seductive story […]
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Windhoek Beer takes stand for authenticity in new “The Real Guy” campaign
In a world increasingly shaped by AI-generated content and synthetic perfection, Windhoek Beer is making a clear and deliberate statement: real still matters. Today, the brand launches its integrated campaign “The […]
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Mercedes-Benz Vans South Africa collaborates with DJ Tira ahead of the Hollywoodbets Durban July
As anticipation builds for one of South Africa’s most iconic social and cultural events, Mercedes-Benz Vans South Africa has announced a partnership with Durban-born music powerhouse and entrepreneur, DJ Tira, […]
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VML and Vaseline roar at Cannes
Bafana Bafana is flying the flag for South Africa in Mexico and VML is flying our flag high in France! The country’s favourite Heritage Day campaign has done it again […]
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AAA School of Advertising refreshes its positioning for a changing creative industry
AAA School of Advertising has launched a refreshed brand positioning, “Where the Best Get Better”, underpinned by a guiding principle that has grounded the institution for decades: AAA is where legends […]
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Stoney moves to clear packaging
STONEY® ginger beer classic is transitioning from its iconic brown bottle to clear plastic PET packaging. The phased rollout will begin in June 2026 with the 2.25‑litre bottle, and the […]
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Your technology stack is not a customer experience strategy
By Clinton Cohen, CEO of iContact BPO There is a seductive logic to the way the CX technology market presents itself. A new platform promises unified customer data. A new AI […]
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When more is less: Abundant rewards and the paradox of choice
By Natasha Olivier, Senior Product Manager at GET Rewards The days of rewards catalogues and warehouses are well and truly behind us. Technology has transformed the rewards landscape and today […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
