News
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AMASA wants you – A call for AMASA Council members
The Advertising Media Association of South Africa (AMASA) calls for passionate, committed professionals to join its AMASA Council. AMASA has been the backbone of the industry for over 40 years […]
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Betway SA20 League breaks South African viewership records in season opener
Betway SA20 has kicked off its third season with a bang, solidifying its position as a major force in the cricket landscape. Opening match viewership numbers significantly exceeded previous records […]
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The VML “Future 100” outlook paradox: Consumers hope for humanity and creativity while embracing technology
The 11th edition of VML’s “The Future 100” report is here. It analyses trends based on the results of its annual survey across 14 markets globally – including South Africa […]
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Unmissable family fun awaits at The Rand Show 2025
The Rand Show 2025 will bring visitors even more excitement, entertainment, and fun! After the resounding success of 2024, when over 80,000 attendees enjoyed an unforgettable experience, next year’s event […]
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A new view for 2025: Viu appoints Mediamark as its sales partner
Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has appointed Mediamark as its new content sales partner in South Africa. […]
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BMW’s multifaceted advertising campaign takes customer-centric approach to strengthen brand identity
BMW’s advertising campaign from September 2024 to November 2024 reveals that the company utilised a variety of advertisement types, showcasing diverse elements including vehicle design and performance, technological integration and […]
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Sama on the move: The world’s first digital human cabin crew debuts on social media
Meet Sama, the world’s first AI-powered digital human cabin crew, now taking flight on social media. As the face of Qatar Airways’ innovation, Sama will soon inspire and connect with […]
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Personalisation in advertising – Data protection and privacy issues
By Wendy Tembedza & Bernadete Versfeld, Partners at Webber Wentzel The proliferation of intelligent technologies such as artificial intelligence (AI) has created opportunities for players within the consumer sector to […]
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The medium or the message? Where to start in maximising your brand’s digital impact
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their sleep the Marshall McLuhan maxim: ‘The medium is the message.’ It’s widely taught to mean […]
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The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as […]
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Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared his experience with me of providing feedback after buying his new vehicle. As a Voice […]
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Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business problems while laying the foundation for long-term sustainability has always been the hallmark of successful […]