News
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Has digital marketing become too optimised to be memorable
For over a decade, digital marketing has been defined by the pursuit of accountability. From A/B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry […]
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Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika has officially taken its celebration of South African heritage to the streets. The iconic beverage […]
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What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the world’s most technologically advanced economies, a significant proportion of desk workers describe themselves as AI […]
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The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving fast. A journalist needs comment in 20 minutes, a trend is taking off on TikTok, […]
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The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged on a single moment. Did the participant receive something valuable? Was the reward claimed successfully? […]
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Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has raised over R2 million this Mandela Day to help fund life-changing cochlear implant surgeries for […]
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Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand should take a public stance on social or political issues is no longer a simple […]
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Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present themselves to the world and how Africa authors its own story. That was the central […]
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Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington International Airport, Chief Dawid Stuurman International, Bram Fischer International Airport and Kimberley is reshaping how […]
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Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
‘What are they feeding the Springboks?’ has echoed around the rugby world for years. Asked by commentators, rival fans, former players and across social media whenever South Africa’s giants dominate […]
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Edge Communications celebrates 10 years by giving 10 local businesses a marketing boost
Edge Communications is celebrating its 10th birthday this year by giving back to the community that has supported its journey. As part of its 10-year milestone, the Pretoria-based communication and […]
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Social Media Summit for Government 2026 calls for a human-centred digital state in the AI era
The fourth annual Social Media Summit for Government (the Summit) concluded at the University of Johannesburg Business School (JBS) with a strong consensus: unless artificial intelligence is deliberately harnessed to […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
