News
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Seasoned PR leader, Katie Andrews, takes the helm at Irvine Partners, London
Irvine Partners, a leading creative communications agency with a presence across the UK, Europe and the global South, has appointed Katie Andrews, a seasoned PR leader and former Head of […]
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You’ve been doing QR Codes wrong – Here’s the evolution you didn’t see coming
If you’re still using those old, boring, single-purpose QR codes, we’ve got news for you – QR Fox is here to make your world fully shoppable, engaging and interactive. From […]
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Penquin celebrates big wins at the 2024 Assegai Awards
Penquin, the brand and communication agency known for its strategic and innovative approach, celebrated several prestigious wins at the 2024 Assegai Awards, held at The Venue in Melrose Arch last […]
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A transformative journey in action
As a leading out-of-home media, marketing services and business solutions company, Provantage has consistently remained committed to creating sustainable opportunities for all South Africans through its Broad-Based Black Economic Empowerment […]
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South African Breweries cements its position as SA’s most effective marketer with nine Effie Awards
South African Breweries (SAB) solidified its standing as South Africa’s most effective marketer, garnering nine impressive awards at the esteemed Effie Awards Gala. This achievement underscores SAB’s commitment to creating […]
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IMM Excellence Awards: Celebrating leaders in the marketing and supply chain industries
The IMM Institute will be honouring the best creative minds through the esteemed IMM Excellence Awards, which will be bestowed on winners during a gala event, to be held on […]
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HOT 102.7FM raises R27.5m for charity at annual Teddython fundraiser
Johannesburg-based radio station HOT 102.7FM has once again put its growing platform and reach to effective use by raising a whopping R27.5 million in cash, goods and services at its […]
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People before patterns
By Cezanne Joynt, Client Services Manager at Achievement Awards Group Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? […]
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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The Rand Show 2025 – The ultimate destination for both visitors and exhibitors
With preparations already underway for The Rand Show 2025, businesses of all sizes – from small enterprises to large corporations – are invited to join South Africa’s most iconic expo. […]
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Oreo’s ad strategy blends family, nostalgia and playfulness to strengthen market leadership
Mondelez-owned Oreo’s advertising strategy from April to September 2024 effectively integrated nostalgia, family values and playfulness, capturing a broad audience through diverse campaigns. By leveraging emotional connections and cultural relevance, […]
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Meta makes service conversations on WhatsApp free
By Xander Barnard, Managing Director of The Messenger Network, a Meta Business Solutions Partner In true festive spirit, November started with Meta, the parent company of WhatsApp, announcing a groundbreaking update for businesses using WhatsApp […]
Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are showing resilience against FCB Africa appoints Thumiso Masoha as Chief Experience Officer to drive growth and innovation
FCB Africa announced the appointment of Thumiso Masoha as its new Chief Experience Officer, effective Announcing the Press Council’s new Executive Director
Prominent journalist and media freedom advocate, Phathiswa Magopeni has been appointed Executive Director of the A feast of networking is on the menu at IMM Institute Gala Dinner
The IMM Institute will host its annual Gala Dinner at which it will present its Beyond TV: How digital campaigns build awareness in a multi-screen world
By Madelene Cronje, digital campaign lead at midnight When we talk to our clients, we Nurturing intrinsic motivation in an extrinsic world
By Andrew Solomon, Client Strategy Director and Lianne Booth, Strategic Project Director at Achievement Awards How predictive personalisation is transforming digital marketing in 2025
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set Staying relevant in communication: A guide to master a diverse range of skills
By Wilmarie Brits, Public Relations Account Manager at Edge Communications The world of communication is How hyper-local stations are transforming the media landscape
By Nozipho Dlamini, Analytics and Insights Strategist at Mediamark Community radio, once viewed as the New AI tool generates accurate images of South Africans
