News
-
Cyberwar at the front line: Why enterprises must prepare for digital conflict
By David C Howell, Regional Sales Director at ManageEngine South Africa Geopolitical conflict is no longer confined to land, sea or air, but unfolds silently across digital infrastructure too. Today, […]
-
In-game branded content is not what most marketers think it is
The gaming audience has never been the problem. The infrastructure to invest in it properly has been. That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making […]
-
South Africa’s AI push is running ahead of its digital foundations
By Kgomotso Lebele, Country Managing Director for Accenture, South Africa Consider this: you lead a large retail business. Six months ago, you approved a significant generative AI investment to personalise […]
-
Loyalty cannot grow if it cannot adapt
By Len Lubbe, CEO at LoyaltyPlus South Africa is no longer an emerging loyalty market. It is a mature one. The 2025/6 Truth & BrandMapp Loyalty Whitepaper found that 85% […]
-
What Samsung’s DSTV stream integration means for the future of TV
By Adiela Dramat, Senior Sales Partner at Reach Africa The significance of Samsung’s agreement with Canal+/MultiChoice extends beyond simply making the DStv Stream app available on more TVs. Across the […]
-
Meta Media lands Hollard FieldSky
Meta Media, a leading full-service media agency has taken the art of outdoor advertising to a new level with Hollard FieldSky, a first-of-its-kind installation close to OR Tambo International Airport. The […]
-
L’Oréal South Africa leads the future of beauty marketing with groundbreaking Roblox expansion
L’Oréal South Africa is redefining beauty engagement through a major expansion into gaming and immersive digital experiences, becoming one of the first beauty groups in the region to activate multiple leading […]
-
Grid Worldwide returns to its independent edge
Grid Worldwide has officially completed a management buyout from TBWA\SA, becoming a fully independent agency once again. Effective from 1 June, the move marks the culmination of a long-term partnership […]
-
VML South Africa announces new Group Executive Creative Directors
VML South Africa has promoted Nhlanhla Ngcobo and Theo Ferreira into new positions as Group Executive Creative Directors, as the agency builds on its creative momentum with progressive thinking and […]
-
AI-powered consumer simulation platform wins top prize in national entrepreneurship programme
A South African marketing technology business that uses artificial intelligence to simulate consumer behaviour has been recognised as the top-performing enterprise in the inaugural Mr Price Foundation Bindzu Youth Fund. […]
-
The visibility gap holding back Africa’s young entrepreneurs
The marketing industry has long positioned itself as a driver of growth. We build awareness, earn trust, attract customers, shape reputation and unlock opportunity. We measure success through reach, engagement, […]
-
How to communicate development impact: A guide to emotive storytelling
By Christina Kennedy, Flow Communications senior writer and editor With so many deserving causes in the world, it’s hard for development agencies and non-profits to cut through the information clutter […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
