News
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BP Rewards named best fuel loyalty programme in Africa
bp Southern Africa (bpSA) has won two category awards and a high commendation at the inaugural African Loyalty Awards 2025/26 for its proprietary loyalty programme, BP Rewards. Launched in 2024, […]
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Go Healthy with Taiwan 2026 launches national search for health, wellness and technology solutions
South African innovators, entrepreneurs, universities, NGOs, healthcare professionals, researchers, sports scientists and community leaders are being invited to help shape the future of health through the launch of the Go […]
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Consistent customer experience does not happen by accident
By Liezel Jonkheid, Founder and Director at Consumer Psychology Lab A recent experience with a client in one of their franchised branches stood out for me for one reason. The […]
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Greg Maloka returns to the Kaya 959 orbit in new commercial role
A key figure behind Kaya 959’s evolution into one of South Africa’s most distinctive radio and cultural brands is returning to the station’s wider commercial ecosystem. Kaya 959 and United […]
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AI isn’t replacing agencies – It’s reshaping how they compete
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and […]
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Why the best clients build agency partnerships, not supplier lists
Many brands spend months searching for the right agency, only to spend years treating them like suppliers. In an industry where many client-agency relationships remain transactional, Penquin’s Business Development Director, Sean […]
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Ace Labs exports local creative IP to TIKTOK’s global stage
At a moment when global trade leaders are asking how small businesses can turn digital attention into measurable growth, Ace Labs is taking a South African answer to the world […]
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Africa’s moment: How the World Cup could finally unite the continent’s greatest brand
By Matongo Matamwandi, President of the African Marketing Confederation When Morocco reached the semi-finals of the 2022 World Cup, millions of people with no connection to the 1200-year-old kingdom followed […]
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Why the real AI advantage isn’t efficiency, it’s effectiveness
By Izak van der Walt, Project Director: AI & Automation (The Up&Up Group) and Scott Reinders, Chief Operating Officer (Connect – part of the Up&Up Group) There’s a seductive story […]
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Windhoek Beer takes stand for authenticity in new “The Real Guy” campaign
In a world increasingly shaped by AI-generated content and synthetic perfection, Windhoek Beer is making a clear and deliberate statement: real still matters. Today, the brand launches its integrated campaign “The […]
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Mercedes-Benz Vans South Africa collaborates with DJ Tira ahead of the Hollywoodbets Durban July
As anticipation builds for one of South Africa’s most iconic social and cultural events, Mercedes-Benz Vans South Africa has announced a partnership with Durban-born music powerhouse and entrepreneur, DJ Tira, […]
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VML and Vaseline roar at Cannes
Bafana Bafana is flying the flag for South Africa in Mexico and VML is flying our flag high in France! The country’s favourite Heritage Day campaign has done it again […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
