News
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ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken a pioneering step in the exhibition industry with the launch of its Sustainable Stand Grading […]
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European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to enhance the global marketing landscape through a strategic partnership focused on sharing best practices, advancing […]
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The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research. Lee succeeds Monde […]
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PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced the launch of SMARTGEN, a dynamic initiative designed to empower the next generation of PR […]
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
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BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their rivalry to jointly launch the “BFF burger” (Best Friends Forever) in all their restaurants across […]
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AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence […]
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From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and interactive engagement. As users shift from traditional media to mobile-first […]
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group In today’s competitive business landscape, retaining top talent is essential for growth and success. One […]
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The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, with businesses shifting from merely solving problems to delivering proactive, personalised customer experiences. This shift […]