MRF invites media and marketing professionals to the latest MAPS® release
The Marketing Research Foundation (MRF) will host a webinar on Thursday, 15 October 2026, from 9:00 am to 10:30 am, presenting the next release of the Marketing All Product Survey (MAPS®). The release is the most comprehensive and up-to-date view of South African consumer behaviour and media trends to date.
The webinar will focus on the latest MAPS release, which includes the fieldwork period of July 2025 to June 2026. This is the 24th quarterly MAPS release since the inaugural release in 2020.
The webinar will highlight the latest topline trends, shifts and strategic insights on the ever-changing consumer markets.
‘MAPS gives the industry a single data source that connects products, services, brands, behaviour and media consumption. MAPS is a continuous study with no breaks that tracks both behavioural and seasonal shifts over time and this gives users of MAPS a unique competitive edge,’ said Johann Koster, CEO of the MRF.
The webinar is relevant to:
– Brand and marketing managers
– Advertising and media agency planners and strategists
– Media owners and publishers
– Market and consumer researchers
– Business, marketing and media journalists
Webinar details
– Event: MAPS Webinar – Consumer Insights
– Date: Thursday, 15 October 2026
– Time: 9:00 am – 10:30 am
– Format: Online webinar
– Hosts: The Marketing Research Foundation (MRF) and Plus94 Research
‘We look forward to welcoming the industry to this session,’ said Koster. ‘It is an opportunity to see the latest MAPS findings and to ask questions.’
Comprehensive documentation, including detailed reports, analytical presentations, and recordings of previous webinars, is available on the MRF website at https://mrfsa.org.za/maps/.
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