News
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Nostalgia is a powerful commerce lever
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can […]
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Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been named Marketer of the Year at this year’s Bookmark Awards. The win recognises Andrea’s leadership […]
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Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Outdoor is reinforcing its commitment to transparency and responsible media ownership through an independently audited […]
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Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become remarkably good at signalling quality. Across categories, the visual and verbal language of premium has […]
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Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. What you’re picturing probably isn’t Bloemfontein. But that’s exactly why Toyota and the Studio One […]
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rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the country’s most iconic gaming event, rAge is preparing for its biggest evolution yet. Descending on Fourways […]
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ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting licence, giving the station substantially greater scope to deliver the Old Skool and R&B format […]
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Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) footprint with four new 3m x 6m digital billboard sites in Pretoria and the Western […]
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SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach others and help people think differently. This shift was recognised at the Professional Speakers Association […]
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Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
As artificial intelligence, digital trade and the African Continental Free Trade Area reshape how African businesses build brands and compete, the 2026 African Marketing Confederation (AMC) Conference will explore how […]
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Why authentic influencer and user generated content is important
Influencer and user generated content are two of the most powerful tools in advertising right now. Yet despite earning their place as key, measurable components of the modern media mix, […]
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KAYA 959 partners with Africa’s Biggest Marketing Conference™
Kaya 959 has been announced as the exclusive radio partner of Africa’s Biggest Marketing Conference™, the Nedbank IMC 2026, marking a strategic partnership that will take the country’s most influential […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
