News
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The 7-second decision that wins (or loses) your customer
In today’s competitive marketplace, brands are increasingly judged not by their advertising, but by a critical, often overlooked interaction: the moment a customer asks, ‘What do you recommend?’ This split-second […]
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Why South African influencers are moving away from trade exchange deals
By Kgothatso Tema, PR Account Executive at Tribeca Public Relations South Africa’s influencer economy has reached a clear tipping point, as creators across Instagram, TikTok and X have started publicly […]
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South African heritage shines at the Clios with Vaseline and VML
VML South Africa and Vaseline are flying the South African flag high at this year’s Clio Awards, having picked up two awards: – Silver in Social Media Craft – Bronze […]
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Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026
Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year. The rankings will be revealed […]
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The Finnish Museum Card opens a travel agency – and it’s fully booked
People value museums. But when it comes to planning a trip, museums are easy to overlook. Research by the Finnish Museum Card shows that while interest in culture is high […]
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The identity shift many entrepreneurs must make
For decades, entrepreneurial success has been framed as a strategic challenge: identify the right market opportunity, develop a compelling product and deploy the correct marketing systems to scale. While these […]
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Your technology budget is probably wrong. Here is how to tell.
By Cobus Olwage, Chief Executive Officer at IPT Most mid-market businesses in South Africa have a technology budget that looks reasonable on paper. There is spend allocated to infrastructure. Devices […]
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Key takeouts from dentsu’s landmark Brand Reset report
dentsu’s Brand Reset industry report highlights the value of digital video and Connected TV, and the rapidly closing gap between the deliverables provided by them and traditional Linear TV. Cheryl […]
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The most expensive lie in marketing
By Dustin Martin, Head of Programmatic at Tractor Outdoor A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, published a devastating analysis […]
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HOT 102.7FM hits No.1 again in Media & Telecoms in Growth Champions 2026
HOT 102.7FM has secured the top position in the Media & Telecommunications sector of South Africa’s Growth Champions 2026 report for the second year running. This result reflects a business […]
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Epson introduces LifeStudio projectors and EcoTank Home and Business printers
Epson, a global technology leader, has unveiled a comprehensive suite of solutions designed to empower the dynamic lifestyles of modern consumers and small to mid-sized businesses. The launch introduces the […]
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Why influencer marketing budgets shifting back to authentic creator-led content in 2026
The South African marketing landscape is witnessing a significant recalibration of digital budgets. Penquin, a leading brand and communications agency, has identified a decisive shift back toward creator-led content, as audiences […]
South Africa is no longer a bystander in the global cybercrime landscape but a primary Entries open for the 37th Galliova Awards
The South African Poultry Association (SAPA) is proud to announce that entries are now open Micro moments are greater than macro meltdowns
By Penelope Meniere, National Marketing Manager at Workshop17 More than eight in ten employees are Meet SA’s new Entrepreneur of the Year – Taryn Hunter Sharman brings hope for entrepreneurs in a tough economy
As South Africa continues to grapple with persistently high unemployment, entrepreneurship has moved beyond choice The ROI of rewards: Justifying incentive travel to your CFO
By Jodie Block, Incentive Travel and Rewards Manager at Achievement Awards Group CFOs and other Jacaranda FM celebrates 40th birthday on an epic feel good tour across South Africa
As Jacaranda FM marks an incredible 40 years on air, the station is taking the celebration directly FAME Week Africa announces the return of the Inclusive Lens Awards 2026
FAME Week Africa has announced the return of the Inclusive Lens Awards, a pioneering initiative Beyond the basket: South Africans already know inflation is worse than the numbers say. It’s time the data caught up
By Jed da Silva, Co-Founder & Head of Product at Maholla South Africans don’t need Owning the story – How Adam Thal rewrote the economics of creativity
By Tracey Catania, Portfolio Project Manager at ORT Jet Adam Thal is a South African New report shows how AI gives cybersecurity competitive advantage
