News
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Rethinking the opportunities to grow digital commerce in consumer goods
By Setjhaba Molloyi, Managing Director and Lauren Samaai, Senior Manager within the Consumer Goods business at Accenture, Africa The consumer packaged goods (CPG) industry is undergoing a remarkable transformation, marked […]
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AMC and TICON Africa Conferences promise insightful sessions and networking opportunities
Between 20 and 22 August 2025, the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will be hosting their annual conferences in the tranquil setting of Ghana’s […]
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Electrolux brand launches new ad campaign that leans into Swedish values
Electrolux is showcasing a bold new look based on some of the core values of its Swedish culture – togetherness, practicality, love and respect for nature, and an appreciation for […]
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Marketing Achievement Awards to honour SA’s Elite at Marketing Professionals’ Ball
South Africa’s marketing professionals are invited to an evening of celebration and networking at The MAA Marketing Professionals’ Ball, hosted by the prestigious Marketing Achievement Awards (MAAs). Taking place on […]
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McCann Joburg acquires Cingulate to drive innovation and influence
McCann Joburg has officially acquired Cingulate Marketing and Advertising, a respected force in healthcare marketing for almost two decades. This strategic move further solidifies McCann Joburg’s position as a leader […]
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Great conversations start here – Effortless conversation starters with Nadia Bilchik
By Tracey Catania, Project Portfolio Manager at ORT Jet In a workshop hosted by ORT Jet, Nadia Bilchik, President of Greater Impact Communication, internationally renowned television personality, communication and professional […]
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HYPROP MTN SHIFT Gaming Experience 2025: South Africa’s biggest gaming showdown returns
South Africa’s biggest gaming tournament is back. The 2025 MTN SHIFT Gaming Experience kicks off on 18 May, bringing months of competitive energy, in-centre activations, and serious prize money to […]
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Penquin powers Suzuki South Africa to new heights
The 2025 Simola Hillclimb delivered yet another adrenaline-fuelled spectacle, and Penquin was once again front and centre, partnering with long-term client Suzuki South Africa for the fifth consecutive year to drive one of the event’s most […]
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How retargeting OOH drove more foot traffic to fashion stores in the 4F campaign
The competitive nature of the fashion industry demands that brands continuously innovate their marketing strategies to drive foot traffic and boost customer engagement. The 4F campaign is a prime example […]
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SA ecommerce still has room to grow and groceries could be the next big opportunity
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a time when consumers are more aware than ever of the cumulative effect of inflation on […]
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South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s proposed 100% tariffs on foreign films entering the United States, warning that the move could […]
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Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are overwhelmed by large volumes of often unreliable information. With over 75% of business leaders under […]