News
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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The Rand Show 2025 – The ultimate destination for both visitors and exhibitors
With preparations already underway for The Rand Show 2025, businesses of all sizes – from small enterprises to large corporations – are invited to join South Africa’s most iconic expo. […]
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Oreo’s ad strategy blends family, nostalgia and playfulness to strengthen market leadership
Mondelez-owned Oreo’s advertising strategy from April to September 2024 effectively integrated nostalgia, family values and playfulness, capturing a broad audience through diverse campaigns. By leveraging emotional connections and cultural relevance, […]
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Meta makes service conversations on WhatsApp free
By Xander Barnard, Managing Director of The Messenger Network, a Meta Business Solutions Partner In true festive spirit, November started with Meta, the parent company of WhatsApp, announcing a groundbreaking update for businesses using WhatsApp […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Financial Narrative launches international agency network
Financial Narrative, the international community for financial marketers and storytellers, has announced the launch of the Financial Narrative Independent Agency Network. The new global network of independent marketing and communications […]
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New dynamic duo to direct Africa’s biggest design and decor show
The brilliant minds of Alan Hayward and Garreth van Niekerk will catapult Decorex Africa, the continent’s most significant design and decor show, to even greater prominence in 2025. Sharing a […]
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Publicis Groupe makes its mark at 2024 Assegai Awards
Publicis Groupe took home an impressive 13 accolades across multiple categories at the 2024 Assegai Awards. Celebrating creativity, innovation and measurable results, the Assegai Awards, hosted by the Direct Marketing […]
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Film Lab Africa showcase at Film Africa 2024: Unleashing the potential of African cinema
Film Lab Africa took centre stage at this year’s FilmAfrica festival with a groundbreaking panel, “Unleashing the Potential of the African Cinema Value Chain through Development Programs.” This session explored pivotal challenges […]
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Podcasts come of age at the inaugural South African Podcast Awards
Podcasting has officially come of age in South Africa, a milestone celebrated with the inaugural South African Podcasters Awards (SAPA) held on Saturday, 2 November 2024. This historic event saw […]
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HOT 102.7FM’s journalists honoured at Brave Journalism & Media Awards
Johannesburg-based radio station HOT 102.7FM is celebrating once again – this time the achievements of two of its journalists in the station’s News department. That’s after Head of News Tara […]
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MRF unveils latest MAPS™ data: A comprehensive look at South African consumer behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release […]
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media VML South Africa brings home the silverware from regional TikTok Ad Awards
