Tag: DOOH
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Innovocean on track with OOH roll-out at the V&A Waterfront
At the end of 2021, Innovocean — a joint venture between Tractor Outdoor and Reveel — was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing […]
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OOH Trends Forecast: experts share 3 things we can expect to see in 2022
This is the year that outdoor media’s star is expected to rise to never seen before heights. As Covid-19 restrictions gradually ease across the world, and the global economy starts […]
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Digital Out of Home (DOOH) Advertising is recognised as the best way to reach young, tech-savvy consumers on the go
New research from Alfi, an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach […]
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As OOH audiences come back in full force Primedia Outdoor expands their Urban Digital Network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, […]
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LMX and Primedia Outdoor launch study to measure audiences across 7 African markets
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa […]
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ALFI expands international footprint with opening of London office
Miami headquartered Alfi Inc., the ad-tech and content AI SaaS platform company powering computer vision with machine learning models, has announced the opening of its London office. The Company also […]
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Digital Out of Home (DOOH) advertising spend to see dramatic increase in its overall share of the Out-of-Home (OOH) Advertising Market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
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Tractor Outdoor takes a stand against gender-based violence
Tractor Outdoor has taken a stance against gender-based violence (GBV), through partnering with Fight Back SA, a non-profit organisation (NPO 239-623) that offers free self-defence classes and free pepper sprays […]
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Alfi and Lemma to collaborate on DOOH advertising business development
Alfi, Inc., an AI enterprise SaaS platform company, today announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out […]
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New advertising packages at airport hubs Munich and Duesseldorf
The hub airports of Munich and Duesseldorf have launched a marketing partnership for advertising space that will initially run until the end of the year. Effective immediately, Munich Airport will […]
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Tractor Outdoor announces partnership with Hivestack in South Africa
Tractor Outdoor has partnered with Hivestack, one of the world’s leading full-stack programmatic digital out of home (DOOH) platforms. Tractor has engaged Hivestack’s Supply Side Platform (SSP) & Ad Server […]
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Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and […]
The Samsung Galaxy Content Creator Awards, sponsored by Samsung, are gearing up for an unforgettable Psychological safety is the workplace superpower we don’t talk about enough
This Mental Health Awareness Month, businesses are being encouraged to look beyond traditional workplace wellness Responsibility is not a constraint. It is a creative catalyst.
By Vaughan Croeser, VP: Marketing at The South African Breweries Responsible marketing is often framed VML South Africa takes two Golds, a Silver and a Bronze at Loeries Awards 2026
VML South Africa took home two Golds, a Silver and a Bronze for Vaseline at When every brand can produce more, judgement becomes the advantage
By Kwena Semenya, Senior Creative Strategist at Machine The easiest return to demonstrate on a Samsung Galaxy Content Creator Awards unveil final nominees ahead of this year’s ceremony
With just a few days to go until the country’s leading digital tastemakers gather under Is your media or marketing business the one AI recommends?
A year ago, AI assistants sent this business no visitors. Now they do. For media Sometimes we are saving lives, even though we work in advertising
There’s a meme that does the rounds on social every now again. A flight attendant Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, Jacaranda FM’s Good Morning Angels Golf Day raises R5.5 million for those in need
