Tag: DOOH
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The rise of the Visionet network – Large format digital screens take over SA airports
Visionet™ from Airport Ads® (a Provantage company) is a large format digital media platform available at key national airports in South Africa. With large format digital Visionet screens in OR […]
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Dear digital marketers: Why you should be thinking pDOOH
By Remi du Preez, Managing Director at Polygon For some time now, online buyers haven’t had to do much hard work in convincing advertisers to direct a fair chunk of […]
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Tractor’s power-backed DOOH solutions show advertisers light at the end of the loadshedding tunnel
Out of home media – specifically digital out of home (DOOH) media – has seen thousands of screens across the country go dark when loadshedding kicks in. In response, one […]
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Outdoor Network launches its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern […]
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Attention OOH advertisers: This is your Western Cape wake-up call
By Ruchelle Mouton, Head of Group Marketing and Services at Tractor Media Holdings Since the dark days of the pandemic – and despite the dark days of Stage 6 loadshedding […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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Best performance of DOOH is seeded by facts
By Jorja Wilkins, Executive for Marketing and Marketing Services at Primedia Outdoor Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become […]
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Tractor welcomes new Head of Group Marketing and Services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new Head of Group Marketing and Services at Tractor Media Holdings. With an MBA from the Gordon Institute […]
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Outdoor Network is flipping the switch on loadshedding
Over two hundred days of loadshedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted […]
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Tractor appoints Mali Motsumi-Garrido as its new Sales Director
One of South Africa’s leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new Sales Director, effective 1 March 2023. Motsumi-Garrido, who holds a degree in […]
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Transit Ads invests in large format Digital Out of Home with Transit XL
Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs, have exhibited higher brain response to advertising campaigns […]
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Dentsu partners with Moving Walls to enable accountable and addressable DOOH advertising across Africa
Moving Walls, a global outdoor advertising technology provider, has entered into a groundbreaking partnership with Dentsu Africa, a multinational specialist digital marketing and communications firm, to launch a full-stack Out-of-Home […]
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
