Tag: DOOH
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Building the largest DOOH network in SA – it’s a little like Lego
Starting a business is a notoriously difficult exercise, with as many as one in five failing within the first year of operation. But starting up a business in the relatively […]
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Outdoor Network’s innovative rotating digital billboard network goes national
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format […]
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Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors
Leading independent outdoor media owner, Tractor Outdoor, has announced the appointment of two senior team members to its board: Sales Director, Mali Motsumi-Garrido and Ruchelle Mouton, Head of Group Marketing […]
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Cape Town International Airport makes the Top 3 in the world – and big brands are noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world, with the Mother City attracting more visitors […]
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BMT provides turnkey solution to assist emerging DOOH businesses
Billboard Management Technologies (BMT), a new digital out of home (DOOH) company headed up by an experienced team and an inventory footprint of over 250 screens nationwide – including iconic […]
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Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life
Out of home (OOH) media, revered for its BBE (that’s Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar’s latest […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
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Airport Ads launches The Atrium at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Loadshedding may have dealt media a curveball, but OOH is going nowhere
An open letter to the media industry: By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Dear marketers and the media industry at large, Recently, there’ve been more than a few […]
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Outdoor Network – Flipping the switch on loadshedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when […]
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
