Tag: DOOH
-
Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
-
Creative giants: Iconic gantries captivate audiences
With an extensive network of sites spread across South Africa, Outdoor Network’s gantries are high-impact, super-sized, dominant and iconic out-of-home advertising solutions, stretching across busy conversion nodes close to South […]
-
Revolutionising retail media in independent pharmacies
September 2024 marks a significant milestone as Shopper Media, a division of Provantage, launches Pharma TV, a digital media network designed to enhance the shopper experience within independent pharmacies across […]
-
Delivering delight – Polygon includes delivery bikes in its DOOH network
Africa’s largest aggregated publisher network, Polygon has partnered with Swift Media to digitise Smart Boxes on Uber Eats’ delivery bikes in Gauteng, thus introducing the first programmatically-available digital delivery bike […]
-
Is OOH the new LinkedIn?
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Media Holdings Popular business networking platform, LinkedIn, is well-known for its ability to connect employers with new recruits; organisations […]
-
Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
-
Jacques du Preez appointed to the World Out of Home Organisation board
Jacques du Preez, CEO at integrated marketing solutions and media group, Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for […]
-
Polygon launches first programmatic mini-bus network in SA
Polygon, one of South Africa’s largest aggregated digital out of home (DOOH) publisher networks, has initiated a new project that will see it integrating mini-buses and taxis into its programmatic […]
-
Outdoor Network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers […]
-
Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the […]
-
Polygon’s network expands across Africa
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer […]
-
The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
