Tag: DOOH
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
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Creative giants: Iconic gantries captivate audiences
With an extensive network of sites spread across South Africa, Outdoor Network’s gantries are high-impact, super-sized, dominant and iconic out-of-home advertising solutions, stretching across busy conversion nodes close to South […]
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Revolutionising retail media in independent pharmacies
September 2024 marks a significant milestone as Shopper Media, a division of Provantage, launches Pharma TV, a digital media network designed to enhance the shopper experience within independent pharmacies across […]
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Delivering delight – Polygon includes delivery bikes in its DOOH network
Africa’s largest aggregated publisher network, Polygon has partnered with Swift Media to digitise Smart Boxes on Uber Eats’ delivery bikes in Gauteng, thus introducing the first programmatically-available digital delivery bike […]
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Is OOH the new LinkedIn?
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Media Holdings Popular business networking platform, LinkedIn, is well-known for its ability to connect employers with new recruits; organisations […]
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Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
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Jacques du Preez appointed to the World Out of Home Organisation board
Jacques du Preez, CEO at integrated marketing solutions and media group, Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for […]
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Polygon launches first programmatic mini-bus network in SA
Polygon, one of South Africa’s largest aggregated digital out of home (DOOH) publisher networks, has initiated a new project that will see it integrating mini-buses and taxis into its programmatic […]
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Outdoor Network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers […]
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Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the […]
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Polygon’s network expands across Africa
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer […]
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The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
