Tag: DOOH
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Another digital milestone for Provantage
Provantage, a leader in Digital Out Of Home (DOOH) innovations across Africa is excited to announce that it is currently the only media owner on the continent to have joined […]
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Primedia Malls increases Digital Impact holding across South Africa
With a combined total of 267 digital advertising screens across 7 Provinces nationally, and an astounding 759 square meters of Digital Impact assets in 14 shopping malls across key metropolitan […]
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SME Launchpad to offer free outdoor advertising to small businesses
Tractor Media Holdings, one of South Africa’s leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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SA’s biggest-ever digital billboard is coming – and it’s solar
Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH) platforms, has announced a new digital billboard site […]
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When more is less: Tackling oversaturation in the OOH industry
By Ben Harris, Managing Director at Tractor Outdoor Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We’re running out of space for […]
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Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town
Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The […]
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Tractor Outdoor acquires boutique media company
Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out of home (OOH) media owner Tractor Outdoor has since announced that it will take […]
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Black-owned private equity and venture capital firm acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s leading digital outdoor media owners. These funds will […]
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and […]
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Why outdoor media owners should be thinking about their content strategy
Commercial Director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. Around a decade ago, the term “content strategy” was […]
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Outdoor Network boosts digital presence in Johannesburg
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial […]
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
