Tag: DOOH
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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Outdoor Network continues to grow with first high-quality rotator billboard in Rustenburg
As a leader in the industry, Outdoor Network, a division of Provantage, continues to grow its national footprint and digital-focused development strategy, with the latest accomplishment of adding another rotating […]
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Deezer launches a poster campaign that can be listened
Deezer, the global music streaming service, is rolling out a new brand territory through a 360° campaign by Buzzman to install its new signature “The Power of Music”. Launched on […]
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Tractor Outdoor opens its DOOH network to SA’s communities
Leading independent media owner Tractor Outdoor has launched a new initiative to support South Africa’s communities; a local events platform that will allow schools, charities, churches and other community organisations […]
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Creative to give you paws
If it’s true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis’ slick moves, Eminem’s street cred and Beyonce’s fabulous mane. WOOF Project […]
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Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, a premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new […]
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Need for speed: Tractor Outdoor partners with MCSA to return missing children to their homes
Nelson Mandela once famously said that, ‘There can be no keener revelation of a society’s soul than the way in which it treats its children.’ Cut to 2022: at least […]
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Study shows campaign performance and measurement is driving increased use of QR codes in Digital Out of Home (DOOH) advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
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Visionet launches at Cape Town International Airport
Airport Ads has launched two new Visionet screens in Cape Town Airport. These expand the existing Visionet network to deliver a combined 1.18 million monthly impacts, reaching a primed, targeted […]
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Optimised DOOH campaigns ensure real return for clients
In the digital out of home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, which sees advertisers’ campaigns displayed across selected digital screens […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
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Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
