News
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The rise of AI in advertising
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the forefront of integrating this cutting-edge technology into the world of advertising. […]
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Strategy in advertising is like a nerve: Invisible but essential
By Tumi Rabanye, Managing Partner – Strategy at Leagas Delaney South Africa In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like […]
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Why aren’t more businesses doing personalisation better?
By Andrew Solomon, Client Strategy Director at Achievement Awards Group On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in […]
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Tractor adds new key sites in SA’s main metros to its network
Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and […]
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ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025
Following a call for applications in 2024, the Association for Communication and Advertising (ACA) is proud to confirm the placement of four interns for 2025 as part of its industry-focused […]
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Jacaranda FM appoints Vuyani Dombo as new Managing Director
Jacaranda FM appointed Vuyani Dombo as its new Managing Director, effective 1 April 2025. Vuyani, a seasoned Chartered Accountant, stepped into the role after serving as Acting Managing Director since March 2025, following Deirdre King’s […]
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Polygon introduces a new opportunity for advertisers to leverage event-related excitement
Polygon, a leading South African programmatic aggregated digital out-of-home (DOOH) publisher network, has launched an innovative solution allowing brands to take over the city during major sporting, cultural, music and […]
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Heineken and Ster-Kinekor champion young creatives at Cannes Young Lions 2025
Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce Heineken® as the official sponsor of the Cannes Young Lions Competition for South Africa. For the first time, […]
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Melusi Tshabalala joins VML South Africa as Executive Creative Director
VML South Africa has welcomed a new innovative force to its creative leadership team.Storyteller, creative leader and self-confessed word nerd, Melusi Tshabalala, has joined the team as Executive Creative Director. […]
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Why most CX research falls short – and how to fix it
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just […]
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Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble
By Zak Haeri, MD of NIQ South Africa While growth in pure online sales in South Africa has steadied following an explosion in adoption during the pandemic, we now live […]
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Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves – not just for listeners, but for media buyers too. If […]























