McCann Joburg acquires Cingulate to drive innovation and influence

McCann Joburg has officially acquired Cingulate Marketing and Advertising, a respected force in healthcare marketing for almost two decades. This strategic move further solidifies McCann Joburg’s position as a leader in the healthcare space – now offering even stronger creative healthcare solutions powered by insight, precision and storytelling.

With this acquisition, two highly specialised teams come together under one roof, combining Cingulate’s deep sector knowledge with McCann Joburg’s award-winning creative and strategic capabilities. The result? Creative healthcare, amplified.

Derek Coles, President and Managing Director of McCann Joburg, highlights the strategic importance of this move: ‘This unification is a deliberate step to reinforce our expertise in healthcare marketing at a time when precision, agility and strategic foresight are paramount. Cingulate brings a wealth of sector-specific insight that, combined with our creative and strategic strengths, will allow us to craft campaigns that do more than communicate; they drive action and impact. As healthcare marketing continues to evolve, our focus remains on equipping brands with the strategies they need to stay ahead of industry shifts while delivering tangible value to the communities they serve.’

Sabine Raves, Medical Director at McCann Joburg and former CEO of Cingulate Marketing and Advertising, added: ‘This fusion of expertise represents a powerful alignment of vision and capability. By joining forces, we’re broadening our ability to develop campaigns that not only inform but deeply resonate with audiences. The future of healthcare marketing lies in solutions that connect brands and consumers in a way that is both authentic and transformative, and this collaboration allows us to deliver exactly that.’

Founded in 2007, Cingulate has specialised in delivering high-impact healthcare marketing that blends scientific precision with creative innovation. Now acquired by McCann Joburg, the combined agency offers an unmatched level of agility, strategy and creativity in the healthcare marketing space.

As the healthcare industry continues to evolve, McCann Joburg – now amplified by Cingulate’s legacy – is more equipped to offer even stronger creative healthcare solutions that connect brands with consumers in meaningful ways. By shaping marketing strategies that drive business growth, elevate brand relevance and contribute significantly to improved healthcare marketing.