News
-
Qualitative research beyond the basics: How to get to the insights that matter
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Most companies think they are listening to their customers because they conduct interviews, collect feedback and compile reports filled […]
-
8 Key digital marketing insights from the last year
As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front row seat to the evolving e-commerce landscape. Here are some essential insights from their team […]
-
Are brands wasting millions on content? The importance of intent in marketing
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be […]
-
Labadi Beach Hotel to host AMC & TICON Africa Joint Conference 2025
The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) are pleased to announce a landmark partnership with Labadi Beach Hotel, Ghana’s premier hospitality destination. Labadi Beach […]
-
The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone and an idea can become a global influencer, what differentiates […]
-
Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect […]
-
Effie Academy launches in South Africa
Effie South Africa is proud to announce the official launch of the Effie Academy – a globally recognised platform designed to embed effectiveness at the heart of marketing practice. Supporting […]
-
Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the integration of The Capital Hotels, Apartments and Resorts’ digital screen network into its publisher inventory; […]
-
South Africa’s next cybersecurity frontier
By Boland Lithebe, Security lead for Accenture, Africa AI-powered agents are rapidly transforming how South African businesses operate, from chatbots managing customer inquiries to automated systems processing financial transactions. While […]
-
Salesforce brings Agentic AI to the field service sector
Surging demand is pushing field service teams to the limit. Inefficient scheduling is the #1 time drain on field service teams, with skilled tradespeople and technicians wasting almost an entire […]
-
South African marketing and creative talent celebrated on the global stage as Cannes Lions announces jury
The 2025 edition of the annual Cannes Lions International Festival of Creativity takes place in Cannes France from 16-20 June. The internationally celebrated festival of creativity has announced its jury […]
-
Building wealth relies on personalised financial advice
In a world filled with contradictory advice – where “fortune favours the brave” clashes with “better safe than sorry” – Momentum’s new campaign makes one thing clear: when it comes […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
