News
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Loyal by design: Why great brands are engineered, not just loved
By Melanie Campbell, Partner of Group Strategy at RAPT Creative In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the […]
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Mastering the art of audio
By Prasanthan Nagan, Copywriter at VML South Africa In a world obsessed with visual stimulation, something remarkable is happening; we’re falling in love with listening all over again. While industry […]
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Pnet’s “Haibo!” campaign highlights local solutions for SMME hiring challenges
Pnet, one of South Africa’s leading online recruitment platforms, has launched the ‘Haibo!’ marketing campaign to address the frustrations small, medium and macro enterprises (SMMEs) face in recruiting and hiring […]
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Hot 102.7FM crowned No. 1 fastest-growing media company in South Africa
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country. That’s according […]
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Alexforbes partners with WildEarth to broaden access to South Africa’s wildlife
In a significant move that reflects its ongoing commitment to sustainable development and environmental stewardship, Alexforbes has announced its sponsorship of WildEarth – the renowned media platform that showcases the […]
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Is your RTM agency agile and flexible enough to get it done?
Fast-moving markets, intense competition and rapid change force corporate manufacturers to face a sobering reality: red tape and legacy systems often slow down route-to-market (RTM) execution when speed is everything. […]
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Empowering organisations to scale, innovate and thrive
By Mohammed Suliman, Operations lead for Accenture, Africa Accenture’s 2024 report on “How Reinvention-ready Companies are Driving Growth and Relevance with Gen AI” poses a key question: Are organisations in […]
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Shaping the future of entertainment in South Africa
By Elouise Kelly, Country Manager at Viu South Africa For decades, South African entertainment followed a familiar script – Hollywood blockbusters, British dramas and international chart-toppers dominated screens flanked by […]
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UNDP partners with UVU Accelerate to establish Africa’s first creative-tech hub in Cape Town
The United Nations Development Programme (UNDP) in South Africa has partnered with UVU Accelerate, the entrepreneurial development arm of UVU Africa, to lead the ecosystem development for Africa’s first dedicated creative-tech […]
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Red Ribbon sharpens its strategic edge
Red Ribbon Communications is pleased to announce the permanent appointment of William Horne as its content strategist, as well as the newly established Division Head of its Insights arm – […]
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Brave Group buyout signals industry transformation
In a landmark transaction for South Africa’s marketing and communications industry, Brave Group has announced the successful exit of its founding shareholders: Andrew Shuttleworth, Vanessa Pearson and Rob van Rooyen. […]
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Net#work BBDO announces key appointments and bold repositioning
Leading advertising agency Net#work BBDO has announced an ambitious repositioning and the appointment of Deidre Lodwig as its Managing Director and Jacques Matthee as Chief Creative Officer. The strategic re-imagining […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
