News
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Cadbury Lunch Bar’s 60-year celebration gift uncovered
South Africa’s most-loved chocolate bar, Cadbury LunchBar, marked its 60th anniversary with an out-of-this-world campaign that captivated the nation. Anchored by a mysterious Monolith that appeared in Adam’s Calendar, Mpumalanga, […]
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The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating […]
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Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre stage, it’s easy to overlook one of the most vital engines driving agency growth – […]
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Deepfakes – South Africa’s new digital threat
By Boland Lithebe, Security Lead for Accenture, Africa Imagine waking up to a video of the President announcing a national emergency that never happened. Or a CEO admitting to fraud. […]
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TV advertising just got smarter
By Leslie Adams, Sales Director at Reach Africa For decades, TV ruled the living room. It was where families gathered for the 8pm Sunday night movie, rushed home for the […]
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Latest MAPS® data reveals potential turning point for consumers
Join the Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as it announces the upcoming release of the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full […]
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Why Africa’s creator economy is the next global marketing frontier
By Ntokozo Nhlanhla, Executive Creative Director at Digitas Liquorice The creator economy is reshaping the global marketing landscape, projected to nearly double in value from US$250 billion today to US$480 […]
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NIQ report reveals opportunities for private label FMCG growth in South Africa
According to NielsenIQ (NIQ) private labels generated sales value of more than R98 billion in South Africa during 2024. The data shows that private labels grew sales value in South Africa […]
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Are PR agencies ready for the rise of AI?
AI is no longer a “what if” – it’s a “what now” for PR professionals. From media monitoring to content creation and campaign strategy, Artificial Intelligence (AI) is fundamentally reshaping […]
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Khangi Dziba joins global Cannes Lions Jury in PR category
RAPT Group Divisional Head: PR & Influencer Partnerships, Khangi Dziba (they/them), is a respected brand communications strategist and trailblazer in integrated marketing, and has been appointed to the 2025 Cannes […]
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VML South Africa named Agency of the Year at 2025 Smarties Awards
VML South Africa had plenty to celebrate last Thursday after taking home an impressive 17 awards at the Smarties Awards 2025 – including 6 Gold awards, 5 Silver awards and […]
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The Western Cape’s 2025 event calendar is a goldmine for OOH
By Steve Duck, Chief Revenue Officer – Media at Tractor Cape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
