Here are the top performers at the sixth AdForum PHNX Awards.

Innovation with impact led the way at this year’s AdForum PHNX Awards, with campaigns tackling everything from financial inclusion to sustainability and inclusivity in design. Monks Bogotá stood out with two Grand Prix wins for “Beer Retirement Account,” earning it Agency of the Year, while the broader Monks network claimed the title of Network of the Year. Mexican agency, Archer Troy, has been selected as the Independent Agency of the Year.

“Beer Retirement Account” by Monks Bogotá for AB InBev took home two Grand Prix in Digital and Strategy & Technique, making it Agency of the Year and making Monks Network of the Year. The campaign transformed unused rewards points from beer sales into pension savings for Colombian shopkeepers, addressing a major societal gap with creativity and precision. Jurors praised the initiative for its smart use of technology, social impact and seamless integration into the brand’s ecosystem.

“Uncle KFC’s Rice Bowl” by Wolf BKK for KFC Thailand took home the Film Grand Prix. In a market dominated by local culinary legends, the campaign reimagined Colonel Sanders as a lovable Thai-style uncle, turning a Western fast-food icon into a relatable figure within Thai food culture. Jurors praised the film’s charm, cultural nuance and storytelling craft. A smart, heartfelt way to position KFC as an everyday favorite.

“ColourCheck” by Publicis Middle East for Babyshop won the Grand Prix in Design. Created in partnership with Moorfields Eye Hospital, the double-sided pencil set helps detect color blindness in children through a playful, intuitive design. The jury applauded the work for turning a learning tool into a smart, empathetic design solution: one that’s both beautiful and potentially life changing.

Other winners were also cause-related. “Change the Course” by POL Oslo for KPMG was awarded the Good Causes Grand Prix. Rather than settle for passive sponsorship of Norway’s Alpine Ski Team, KPMG used its ESG expertise to tackle the environmental toll of the World Cup’s race calendar. The campaign proposed actionable changes to reduce the sport’s climate footprint: a bold, collaborative step toward a more sustainable future in skiing. The jury recognised the work for its relevance, credibility and long-term vision.

Finally, the Print Grand Prix went to “LIKEA” byMemac Ogilvy in Saudi Arabia, for IKEA. The campaign cleverly reimagined familiar idioms by inserting the brand into everyday language – turning “Sleep like a baby” into “Sleep LIKEA baby,” and more. With smart, social-first visuals built from IKEA’s own catalogue, the jury celebrated the campaign’s fresh approach to copy-led print and its invitation for audiences to co-create the story.

AdForum launched the PHNX Awards in the heart of lockdown in 2020 to celebrate the resilience of creativity. It has lived on as one of the most unusual shows in the awards landscape. Its jury is made up not only of creatives, but planners, executives, clients, PRs, marketers, consultants – everyone who makes up our vibrant industry.

This year, more than 1000 jurors voted on the work online. The Grand Prix winners were chosen after live panel debates.

The Grand Prix winners were:

– Film
“Uncle KFC’s Rice Bowl” for KFC Thailand by Wolf BKK.

– Print
“LIKEA” for IKEA by Memac Ogilvy, Saudi Arabia.

– Digital and Strategy & Technique
“Beer Retirement Account” for AB Inbev by Monks Bogotá.

– Design
“Colour Check” for Babyshop by Publicis Middle East.

– Good Causes
“Change the Course” for KPMG by POL Oslo.

– Network Of The Year: Monks

– Agency of the Year: Monks Bogotá, with two Grand Prix, two Golds and one Bronze

– Independent Agency of the Year: Archer Troy, Mexico

See the full list of Gold, Silver and Bronze winners at: adforum.com/phnx-winners