‘The second day of Markex 2015 really attracted the crowds, with more than 3200
visitors braving the cold. The visitor profile for this year is of particular interest –
promotional gift providers, advertising agencies, distributors, event management
companies and manufacturers all showing a strong presence over the three days
of the show. The vast majority of our attendees also held senior positions, such as
sales- or managing directors and CEOs, with almost 2000 business owners also
taking the time to visit Markex. Of our 8555 visitors, 90 percent either make or
influence purchasing decisions, reinforcing the high calibre of visitor to the expo.
‘Feedback from a number of visitors was that this Markex 2015 was the place to
be for current content, new ideas and one-on-one networking,’ he continued.
From an exhibitor point of view, Low added that it was gratifying to see many of
the 174 exhibitors really push the boat out this year, with some fantastic stand
designs. ‘We also saw a more interactive approach, a number of lucky draws
and competitions, which all drew in our visitors, as well as a great social media
presence from many of our exhibitors.’
According to Salosh Naidoo, director at Abelelani Creations, the 2015 show was
‘brilliant’, with the company picking up a number of new clients – over 1000 in
just one day.
Scan Display, one of the longest standing Markex supporters with 16 shows
under its belt, agreed with this sentiment. Said Justin Hawes, Scan Display
managing director, ‘Markex is the event of the year for us – a very important part
of our marketing budget and plan – and we’ve always found it to be a great show
for a huge cross-section of buyers and new customers. We saw a great response
this year to our 30 spot prizes, boosted by an innovative social media platform.’
Visit
to see the highlights video of this year’s show.
Specialised Exhibitions Montgomery, Leigh Miller, tel:
0 1000 33060
,
Nex Media •
Vol 3 Issue 2
29
